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We all know that the prevalence of the internet has massively influenced the way in which we live our everyday lives. It’s changed the way we communicate, the way we do research, the way we absorb the news and even the way we advertise.
Design an Attractive and Functional Website
Of course, it is entirely possible to do it alone – it just takes a little bit of practice and research.
The reason this is so important is that it attracts people in the first place, and will make them stay. Think about it, you’re scrolling through the web, and something catches your eye. Now, what was it you noticed first – was it the writing or the design? Nine times out of ten, it’s the design.
But it’s not all about making the aesthetic of your website look great – it’s so much more than that.
There is NOTHING worse than being on a website, and not knowing how to navigate it because of its poor layout and design. Websites like this are far less likely to be visited, and furthermore don’t represent your company in a very professional way. A user would never like to revisit a website that has a poor user experience. Ensure your website looks great and functions well, and eliminate this as a possibility.
Search Engine Optimization
It might sound technical, but it’s a LOT easier than you’d think. If you aren’t familiar with Search Engine Optimization, then the end goal of it is to have your website ranking higher on popular search engines such as Google and Bing.
Think about it like this. You search for something specific on Google or Bing. How many search results pages do you properly look through when doing any search on Google or Bing? We’d estimate one or two at the most. The vast majority of web users are exactly the same in their search engine behavior – so if your website is lost somewhere on page five or six, it’s rare that a user will find your website.
“How do I get my website to rank higher on search engines then?”, you ask. Well, it’s not one thing. Google has over 200 factors to rank a website.
Here are some of the most common and easiest way to increase your search engine rankings:
- Your website should be open in under 3 secs on desktop and mobile
- Make a list of your targeted keywords
- Add keywords in Meta tags, content, & headings. Make sure, you take care of keywords density guidelines.
- If you are a local business, don’t forget to list your business on Google My Business and other citation sites
- Get links from high domain authority sites.
It might sound easy, but it really isn’t. You need to hire professional search engine experts to rank high on Google and other search engines.
Social Media
Last of all, but by no means least, make the most of social media by using it to market your business site. Be active on all the popular social channels such as Facebook, LinkedIn, Twitter, Quora, etc.
To make your brand popular quickly, build partnerships with micro and macro-influencers of your target region and business niche.
