Freelance blogger, digital marketing specialist and tech enthusiast
SaaS companies do not rely on one-off purchases. As a SaaS company, your goal is to increase brand awareness, build strong relationships with customers, and inspire brand loyalty in the long-run.
In this article, you will learn how to personalize your marketing tactics to improve customer satisfaction and boost conversion rates.
Provide Multi-Channel Customer Support
Modern customers use multiple devices when interacting with businesses. Unsurprisingly, they expect brands to provide them with fast and relevant customer support across multiple channels.
Boost the effectiveness of your call center.
Combine live chat support and AI chatbots.
Chatbots step in once your live chat agents clock off. By providing customers with fast feedback, irrespective of their location, you will gain their trust and inspire them to purchase faster. Chatbots are also perfect for collecting customer information and engaging users. For example, you could use a chatbot to ask a lead about their needs, recommend the right plan for them, and turn them to customers faster.
Track your brand and product mentions on social networks.
Personalize Website Experiences
For any SaaS company, a website is the most significant aspect of their online presence. It is the first place your prospective customers will visit when wanting to learn more about the features of your software, pricing plans, or your company. Precisely because of that, your SaaS website should provide highly relevant and personalized user experiences.
Serve users with relevant offers and content.
If a visitor is reading your blog post, you could insert a “You May Also Like” section and recommend similar blog content. This is an engaging and natural way to deliver value to your visitors and guide them down the sales funnel.
Modify your website based on your users’ location.
Based on your customer’s geolocation, you should display content in their language and inform them about relevant events in their country.
To appeal to your customers and create website content that resonates with them, observe your website analytics regularly. By knowing how people interact with your website, you will understand their needs and improve their experiences.
Segment Email Lists
When implemented strategically, email marketing is still one of the most profitable digital marketing channels. It gives you the opportunity to build strong and meaningful relationships with customers and boost brand recognition. Above all, you can trigger customers’ FOMO and inspire them to purchase your SaaS product faster.
Now, there are many ways to segment your email lists, including your audience’s:
- Past purchases
- Purchasing frequency
- Shopping habits
- Change in buying patterns
- Stage in a shopping funnel
There are many email segmentation tools you could use, including Constant Contact, AWeber, Drip, and GetResponse.
Ready to Personalize your Marketing Efforts?
Before making a purchasing decision, your customers expect you to understand their needs, problems, and preferences. Precisely because of that, your marketing and tactics should not be pushy. By keeping them user-oriented and relevant, you will drive more sales, inspire brand loyalty, and retain customers.
I hope these SaaS marketing personalization tips will help you supercharge your SaaS conversion rates. Tell us what personalization tactics you use!