Running an eCommerce site for your business is a great approach forward in this digital age. However, running a poorly managed, an unoptimized site can do more harm to your brand than good.
Below, therefore, are 5 important factors to watch out for as these factors can hold an eCommerce site from making good conversions
1. Lack of site optimization
However, for a site that is designed mainly for desktop use, it’s clear that the user experience via mobile will not be a very good one. And only a very few people can stand a bad user experience. The people who can, however, are likely to flee to a more optimized competitor’s site if given the chance.
2. Poor user interface
Almost every business craves an online presence. Even the brick and mortar and panhandlers. This has increased the competition in the eCommerce realm, as a business has to be four, five steps ahead to soar on the net.
A user interface can either draw or push consumers away from your site. Therefore, this simple act of neglecting user interface is a key factor that leads to poor conversions for many eCommerce sites.
3. Poor load times
It’s a fact that most eCommerce site owners pay no attention to their site load time. As this is the case, most sites take as much as 10, 12, 15 seconds to load a single page.
Well, we are in the 21st century; a digital age where the human attention span has gotten shorter than that of a goldfish as a result of the tons of apps, gadgets and so many other stuff that have emerged.
How much more of a site that takes 15 seconds?
Load time is a very important factor to consider because the constant tech advancements have made the human race less patient than ever. And this lack of patience will massively affect your bottom line if you provide a room for it, that is if you don’t look out for factors that can cause slow load time for your eCommerce site.
These factors may include:
- Large image size
- Excess redirects
- Too many text graphics
- Wrong plugins
- Too many ads
4. Excessive downtime
When choosing a hosting provider, it’s important to be watchful of important factors that’ll play a large role in the long run; factors like runtime, on standby, live support and so on.
Ignoring these factors simply for the sake of making minimal expenses in your business can eventually make way for the ruin of the business in the future — imagine a scenario where your eCommerce gets hijacked by hackers and the live assistance of a “cheap hosting provider” can’t do anything about it.
5. Poor image resolution
For an eCommerce site that displays products on sale, image resolution and proper angling of the capture is very important. This is because the image is the inner view the consumer gets of the product.
Most site owners, however, ignore this and reach for low-cost cameras that heavily downgrade their products.
Other than product descriptions, image resolution is very important. It can convince a consumer to proceed with a purchase faster than descriptions.
To achieve a clean, high-resolution image, however, it’s important to watch out for the image size as to not end up crippling your site speed.
Ecommerce experts; like Richard Lazazzera, Brian Dean, just to mention a few, who quote that “a simple way to get a high-resolution, low size image is by using a single color image background like white or black.”
In conclusion, an internet presence is a way to go for businesses. However, this same internet can also speedily ruin a brand’s reputation if the right approaches are not taken.
Take heed of the above tips and inculcate their exact opposite to your eCommerce site to watch your sales soar.