James Murphy is a tech guru and a blogger from New York. James mostly writes about new technologies.
Today, advanced automation platforms give marketers a whole variety of options and allow them to engage the audience with customized content, products, and services. Such a strategy has some real-world business implications as it:
– Raises brand awareness among target consumers
– Generates lots of new leads
– Makes the content more interactive
– Increases customer loyalty
– Drives conversions
But new trends keep emerging year after year, so it’s getting harder to keep track of all changes in the digital marketing world. Only the largest marketing teams can quickly embrace the state of the art solutions, but everyone should at least follow the latest developments in the field.
We will help you to learn more about the most recent achievements, so keep reading to see seven digital marketing trends to follow in 2020.
1. Social Listening
Social listening tools are getting better and more comprehensive year after year. Although the concept of social listening is far from being new, modern tools allow you to monitor even the smallest aspects of your online business.
The only thing that matters is to purchase a reliable social listening platform. Our favorite tools include two user-friendly solutions:
– Mention is following all of the major social media networks, business directories, review websites, and more than a billion additional sources.
– Brandwatch is not only helping clients with social listening but also with crisis management and competitor analysis.
2. Programmatic Advertising
What does it mean in practice? It means you get to choose who to target according to a series of well-planned demographic features. Of course, there are many other factors to consider here such as micro-locations, relationship status, income level, and so on.
The most popular versions of programmatic advertising are display ads, video ads, native ads, social media ads, and audio ads.
3. Interactive Content
You’ve probably noticed that younger audiences don’t want to be treated as passive content consumers anymore. On the contrary, their goal is to take action and engage through interactive content. Luckily enough, you can indulge them using many types of interactive content.
For instance, a tool like Survey Monkey can help you to create opinion polls quickly and effortlessly. It’s a great way to keep the followers active and learn more about their expectations, beliefs, and behavioral patterns.
Another option is to organize virtual tours like Inside Louvre Museum and let the fans enjoy realistic experiences. If possible, you could also experiment with new technologies such as Augmented (AR) or Virtual Reality (VR) for an even greater level of immersion.
There are countless ideas available in 2020, so try to take advantage of interactive content and skyrocket the audience engagement almost instantly.
4. Micro-Influencer Marketing
Social influencers have been around for a while already, but the way marketers treat them has modified in the last few years. Today, more brands are turning to micro-influencing because it guarantees to drive engagement and conversions much more efficiently than macro-influencer campaigns.
A study reveals that 82% of consumers are highly likely to follow a recommendation made by a micro-influencer, while 94% of people believe micro-influencers are highly knowledgeable. Macro-influencers may give you additional visibility, but they simply cannot compete with their micro peers in terms of impressions and engagement rates.
Of course, even micro-influencer campaigns won’t work well if you don’t choose the right partner to collaborate with, but the selection process should be easy if you follow these steps:
- Analyze the content to see whether it suits your branding goals.
- Analyze engagement (comments in particular) to learn how fans react to their posts.
- Check if they already run campaigns because first-timers can be less expensive.
- When you make the first contact, take some time to evaluate your communication. If it runs smoothly, you probably won’t have any communication issues later on.
5. Video Marketing
We think it’s fair to say that video marketing already is and will remain the most important digital marketing trend globally. You don’t even have to be a content analyst to realize this simple fact as the Internet is packed with all sorts of video posts.
You can mix different types of videos or concentrate on a single format such as tutorials, how-to videos, product reviews, live streaming, and so on. In each case, the most important thing is to keep it professional because the audience will not tolerate sloppy and amateurish content.
6. Chatbot Assistance
Chatbots are another major feature in the field of digital marketing. Businesses love chatbots because they are based on a simple technology that is easy to deploy, while the quality of service keeps improving steadily over time.
A typical chatbot can answer 80% of users’ questions and redirect the remaining 20% to human agents for additional consultation. This makes customer service much faster and more productive, but that’s not the only benefit you get from it.
As it turns out, chatbots also serve as data collectors. They keep the record of every customer interaction and categorize information based on users’ questions, interests, problems, etc. This gives sales and marketing agents a lot of data to work with and make better decisions based on relevant facts rather than intuition.
7. Multichannel Marketing
The last trend on our list comes in the form of multichannel marketing. It’s not exactly a single feature or activity you ought to take, but rather a set of actions aimed at unifying your marketing content across multiple platforms.
What does it mean? Generally speaking, it means paying attention to two things:
– Creating content that matches all sorts of digital devices (mobile, tablet, laptop, desktop computer)
– Ensuring brand consistency across various communication networks such as websites, social media platforms, email newsletters, surveys, graphic design templates, and many more.
The Bottom Line
Digital marketing is evolving rapidly, mostly due to the incredible speed of changes and developments in the tech world. In this post, we analyzed the seven most important digital marketing trends you should keep an eye on this year. Which one can help your business thrive in 2020?