E commerce business has hit the plateau of success today. The e commerce business is kept on rising due to the huge number of online shoppers globally. This has also increased the competition among various e commerce development companies. They do a lot of work on their marketing strategies in order to achieve e commerce success. Therefore, you should filter out what will work for you and your long-term e-commerce business.
In this blog, we have discussed some key factors to consider if you want to measure your e commerce success. These factors would give a true insight into your e commerce business at each stage of its growth.
1) More personalized buying experience
A personalized customer experience can boost your e-commerce business to multiple times. As per the stats, 64% of consumers today want personalized buying experience and expect that you will predict their next step. In this way, you will adapt to their experience according to your predictions.
Localization is the best way to start personalization experience. In fact, it is the most significant factor to satisfy the growing expectations of today’s consumers. You can even prove more e commerce success if you are selling products globally.
So, it becomes necessary for e commerce development companies to know their customers’ behavior and adapt the experience viz. prices, descriptions, and offerings to their location. This would really help companies to achieve e commerce success for them.
2) Keep an eye on social media trends
Social media helps in increasing the online visibility of any business. It equally plays an important role in the e commerce success. According to the stats, it is expected that approx. 2.5 million people will be using single or other social media platform in 2018 for their e commerce success.
The reason behind it that businesses today know the crucial requirement of social media platforms for their e commerce success. Social media popularity keeps on rising day by day. Approx. 80% of online campaigns are already running.
The attention span of users is getting shorter and shorter, and e commerce companies must be sure they capture people’s interest quickly. Smartinsights has also presented the best social media strategies that will increase this year. From chatbots to augmented reality, there is a lot to look forward to for e commerce success.
3) Display of the products you sell
The display of the products you sell can be either simple and focused or broad and complex. In both the cases, the navigation should be easy and the data should be up-to-date at all times. It is because of the large global e commerce sales, especially for mobile shoppers.
According to stats, global e commerce sales will triple to $2.571 trillion between 2017 and 2021. So it is must for all e commerce companies to better know the right approach in order to achieve the e commerce success. For this, you need to ask the following questions to yourself:
– How many products are you selling currently?
– How much information are you required to provide to your customers?
– In which way you want to display the product catalog?
– How long will it take to make changes to a product price or description?
Last but the most important question: How you want your e commerce site to browse as a shopper or as a gauge.
4) Multiple payment options
When it comes to e commerce business, online payment plays a crucial role in the e commerce success. However, the online payments may vary from locally to globally. Some countries prefer to use credit cards for online payments while some other prefer digital payment systems like PayPal.
Currently, buyers have access to various forms of payment systems, such as traditional credit, Apple Pay, and debit cards, or fast-growing transfer systems such as Zelle and Venmo, in order to make purchases throughout the day. Ensuring that you have multiple payment options available would surely satisfy your customers.
Hence, multiple payments options is a good key to your e commerce success.
5) Easy checkout process
For an e commerce success, there should be an easy and fast checkout process for shoppers. Modern e commerce payment flows should allow buyers to buy quickly and directly from the page of their product, without having to redirect them to another site or landing page.
With a cart abandonment rate of 75.6% on average, it is important now that you address this key moment of truth during the payment checkout process to facilitate the purchase decision, also click on the Buy button. If there are fees by surprise, or the process is too messy and moves your client away from your site, it is proven that you are very likely to lose it.
6) Effective content strategy
Content marketing is one of the strongest factors to consider while measuring your e commerce success. Through this, you can engage and retain your customers to your e commerce store.
It is already proven that new marketing trends require quality content to attract the maximum users. From videos to ads to broadcasts, it is the content which can take your business to new levels of e commerce success.
Personalized content that is attractive and easy to identify helps visitors get to your e commerce site. It is believed that content marketing amplifies six times your conversion rates, so you may want to consider spending more time with your content strategies, among other things in order to achieve e commerce success.
7) Design of the store
In addition to the various amazing features, the only thing that draws the attention of a client and brings it back is definitely the UX, user interface, and the design of your e commerce site.
But always keep in mind that not everyone uses the same type of device while they buy. With more people using mobile devices to buy, it is crucial that a site responds, changing according to the size and resolution of the screen used. So it should be device compatible too.
Making use of the small animations, right colors, illustrations and unique scroll functions can make a huge difference to your e commerce success. In addition, there are many templates available, such as TemplateMonster, which offer a variety of themes to enhance your e-commerce store.
So far we have seen the various factors that must be considered while measuring an e commerce success. This is because the e commerce market is prime today. To fight with the strong competition, you need to start your e commerce business in a scalable and profitable way.
Therefore, you need the above-listed factors in order to analyze your e commerce success. So are you looking for next level of growth for your e commerce business in 2018?
We at ValueCoders are at your disposal. Our e commerce developers are proficient in delivering high-quality e commerce development solutions. So you can hire Magento developers, Shopify developers and more in order to get e commerce success soon.