Do I need a mobile app for both Android and iOS?
There are a lot of differences in the process of developing and publishing an app on both these platforms.
A brief overview of everything you’d need to know before publishing an app on Android:
1. Publishing an app on the Google play store is actually quite easy. You just have to build an app, publish it on the platform at a one-time cost of $25.
2. There are around 2.6 million Android apps published on the Google play store as of December 2018. Making your app stand out among such a huge crowd isn’t easy.
3. You can still establish your app on the play store by taking care of certain aspects such as keywords on app descriptions, tags, collecting good reviews, ratings, downloads and doing certain other activities related to mobile app marketing.
4. You don’t necessarily need to build a super high-quality app to get published on the play store. However, there are certain basic quality checks you will have to pass and for that, you’d require proficient Android App Developers. That said, the play store is known to host a huge number of low-quality and even malware apps. As of 2019, there are over 337,000 low-quality android apps on the google play store.
5. Most apps on android run on an advertising or freemium model for revenue. Android users generally don’t prefer to purchase paid apps.
6. Android users are far more in number in comparison to iOS users. As of Q3 2018, people have downloaded over 19.53 Billion Android apps. In comparison, iOS app downloads stand at a mere 7.6 Billion.
A brief overview of everything you’d need to know before publishing an app on iOS:
1. Publishing an app on iOS is difficult and expensive. It costs up to $99 per year to publish an iOS app.
2. Before you even manage to manage to publish the app, iOS App Developers have to ensure that the app adheres to strict quality checklists and guidelines practiced by Apple. Being a proprietary software service, iOS has certain restrictions you’ll not find in the Android ecosystem as the latter is open-source.
3. iOS makes it easier for business owners to establish their apps on the app store through guides that help them target desired keywords in advance. That said, they still do require ASO up to a certain extent.
4. Unlike Android users, iOS users don’t really mind spending money for a paid app. Thus businesses and iOS app developers also have an option to earn sustainable profits by making a paid app instead of using the advertising or freemium revenue model.
5. iOS apps are far lower in terms of the number of downloads as compared to android. But iOS users are reported to be much more engaged and loyal to the apps they use than their Android counterparts. Perhaps it is one of the reasons why iOS apps earn a significantly higher revenue than Android apps despite having a lower number of users (iOS earned a revenue of nearly $12 Billion as of Q3 2018, whereas the revenue of Android stood at a mere $6.2 Billion).
So what’s your choice?
So now you know the basic differences about publishing on both the Android and iOS platforms. The choice really depends upon your own needs as a business owner. If you’re low on budget, and the audience you target isn’t among the general audience of iOS users, then not having an iOS app and investing only in android app development would be a wise choice.
However, if you do have the budget, then it doesn’t make sense to ditch iOS app development- as the engaged users of this platform can drive a significant share of your revenue.