Google’s potential rival to image-sharing platform Pinterest was quietly launched this summer. So, let’s take a closer look at the new app and explore where it sits in the already vast market of social media platforms.
What is Keen?
With this technology, Google joins the likes of Instagram, Pinterest and Twitter in being able to customise social media content to your needs. Until now, Pinterest has had a monopoly on the crafting side of the market but Keen presents itself as a serious rival. Whilst still in its early days, and yet to be tested by the masses, anything with Google’s machine learning abilities behind it must stand a chance.
What makes Keen stand out?
What is Google’s role in Keen?
If Google’s goal is to encourage less scrolling time, this poses the question; how is it benefiting from Keen? Until now, Google has been unsuccessful in crossing over into social media channels. Apps such as Facebook and Instagram generate masses of data that in turn proves lucrative. So, it comes as no surprise that Google is obstinately eager to break into the industry. A content-driven platform like Keen could prove invaluable in harvesting information about users’ interests and hobbies. Whilst Keen sits separately from Google, it seems unlikely that the search engine behemoth isn’t collating the new information with existing data.
In the end, only time will tell if Google’s latest foray into the world of social media will be a success. At the moment, Keen is only in its infancy and Area 120 projects have a habit of shutting down and being reintegrated into other Google products. In the meantime, let’s relish the fact that Google is utilising its machine learning systems to help foster greater engagement in activities, interests and hobbies.