“from analog to digital, although it wasn’t until the arrival of the Internet-enabled smartphone that we really noticed a different behavior.”
In comparison to long days spent in the darkroom processing photos, AI technology makes the process of developing photos automated – sterile, and unartistic. To many, this means photography is no longer an art, to others, photography is simply a means to an end. The latter, of course, refers to those companies whose advertising model is premised on social media.
“To many, editing a photo is simply something they want to do to improve their social media following,” says Sergey Pavlishin, the founder of
“For influencers and businesses in particular, they very much feel they need to present themselves authentically while getting the best image possible.”
“Storytelling is crucial to a brand’s success, and some of the best storytellers out there are Instagram influencers,” explained Sergey.
“If this trend continues, the demand for video and photo editing apps and software will only grow in the coming years.”
Movavi is just one of many multimedia companies that has adopted AI as part of its digital toolset. To edit any photo file to perfection, Movavi Photo Editor employes artificial intelligence to optimise images and allows users to edit any part of a photograph to improve low quality or add color, via your desktop.
“People want easy-to-use, intelligent software, therefore, it’s important to make sure that the software is designed to be intuitive for the user. Using AI just makes sense if you want to achieve that,” Sergey said.
Photography will remain relevant as long as social media presides over the internet but analog film might suffer a loss of interest. However, it will not be easily replaced by its successor, as there are still film and art enthusiasts who will continue to use the seemingly outdated technology.
There is also the potential for film to be revitalized in future generations as a novelty, much like phone booths and vinyl players which are obsolete but not forgotten.