I didn’t think it was possible that bitcoin might ever be described as ‘blingy’, but over the past few days I’ve seen some news items that suggest the leading cryptocurrency is having some shine put on it by the luxury goods market and political fundraising. And I have a feeling this may just be the start.
First, Franck Muller, the high-end Swiss watch designer whose work is known for being quirky, has added cold wallet bitcoin storage to his latest watch. The Encrypta watch includes its own unique public address etched on the dial and a sealed USB containing the private key. Plus, owners will be able to add Bitcoin to their wallet and monitor their balance directly through the dial. Each model includes a dial that incorporates the QR code of Satoshi’s Genesis Block address, as well as a custom-designed “B” within an emblem of circuitry.
And just so you know, the Encrypto collection of men’s and women’s watches are advertised as costing between $10,780 and $55,880. It’s a pity they didn’t quote the price in BTC as well.
Next there is an app that supposedly makes investing in bitcoin much easier. Erik Finman, who started buying bitcoin when he was 12 and is now only 20, has designed the CoinBits app that allows users to buy fractions of a Bitcoin from spare change. The amount of the purchase is rounded up to the nearest dollar and the additional change is invested into small amounts of Bitcoin.
Last, Eric Swalwell, a Democrat and presidential candidate for the 2020 elections is accepting crypto donations for his campaign. Unsurprisingly, he is the Bay Area congressman, which puts him in close proximity to Silicon Valley and to all the crypto-relatd startups based in San Francisco. So, it makes sense that he should accept crypto. Apparently he is partnering with the White Company, a blockchain firm that will facilitate the donations and make them fully compliant with Federal Election Commission regulations.
Swalwell had this to say about crypto: “Blockchain can change the world, if we let it. So much of our public life now exists online, and there’s no reason to believe we can’t extend this further into our democracy and our economy — from exercising our right to vote, to how we look at cryptocurrency.”
Perhaps the way to encouraging mass adoption is to make bitcoin more ‘trendy’, almost a fashion accessory even. Political donations aside, the app and the watch are likely to turn up in a List of 10 Things You Must Have in some glossy magazine. Expect to see it in Vogue soon!