Most businesses are being regularly bombarded with claims that they have to invest as much as possible into their digital infrastructure. If a company isn’t investing heavily in tech, the argument goes, then they can’t possibly hope to endure for long in the modern marketplace. While it’s indisputably true that modern businesses demand robust IT networks and tech-savvy employees, it’s also a matter of fact that companies can’t ignore timeless assets like their physical infrastructure as they pivot in their business models and adjust to meet the challenges of the digital age.
Despite the importance of investing in tech, you can’t ignore your physical infrastructure. Here’s why we should be placing a greater focus on investing in our physical workspaces.
Your own building is a tremendous asset
If you ask most business owners what kind of assets they’ll need to survive and thrive in the forthcoming years, they’ll likely tell you that an excellent IT network and well-educated employees are more essential now than ever before. They’re not wrong, either, but they’re also ignoring another crucial component of the equation: physical assets. If your business doesn’t keep its physical assets in tip-top shape, you’ll never be able to expand to new heights and maintain profitability for long.
Businesses that want to endure need stronger engineering
Everyone, everywhere, will benefit from a renewed focus on stronger engineering and sustainable building methods which will enable our companies to remain open for business come hell or high water. Countless damage is caused with each hurricane, earthquake, or flood which besets a coastal city, and soon that damage will be wrought upon urban environments which are presently avoiding climate change’s more deleterious effects. If companies around the world want to seriously invest in the future, more money should be diverted towards infrastructure projects and public works which can prevent the economic collapse of entire economic regions dealing with a climate crisis.
Whether we’re discussing the individual well being of a small business or the broader health of the international economy, it should be clear to see that investing in your physical infrastructure is more important now than ever before. While the focus on digital goods and services is obviously warranted, business owners would be fools to forget about their old but valuable real estate investments. We may be speeding ahead towards a digital era, but we can’t forget physical infrastructure if we want to remain prosperous for long.