Ashley is a content marketer specializing in devtools and enterprise software.
Large or small, over the past few months all organizations have been impacted by COVID-19 in one way or another. For startups with limited resources and small teams, adjusting to the downturn has been especially difficult. As we collectively adjust to the new normal, Heavybit
has been collaborating with industry experts and experienced leaders to learn what teams can do to weather uncertain times more effectively and develop educational COVID resources for startups.
Read on to learn more about some of the expert AMAs, working sessions, and guides we’ve created, and to learn how to stay in the loop as we continue creating new resources moving forward.
Navigating the Shift to Remote Work
As teams go remote, the challenges and benefits of distributed teamwork are more apparent than ever. It’s unclear for many organizations when co-located working can resume, so it’s important for founders to consider how they can help their teams stay productive in the long term. Darren Murph, Head of Remote for Gitlab, shared his advice on how teams can build processes and cultures
that make remote teams more efficient (and happier).
Adapting Your Sales Strategy to Preserve Pipeline
Sales during a recession is about focusing resources on the deals that will make the biggest impact and strengthening relationships with your existing customers.
Sales Priorities in a Downturn
Customer Success in a Crisis
With a stronger focus on retaining and upselling existing customers, customer success strategy is paramount during COVID. Identifying opportunities to educate and empower your users now will pay off in the long run. Dremio VP of Customer Success Ohad Almog discussed how customer success in a crisis
can help teams weather uncertain times and foster stronger relationships with their customers.
Marketing and Brand During a Crisis
It seems like every brand is jumping on the “we’re in this together” bandwagon right now. But making a true connection with your customers
requires a measured approach. Look for opportunities to engage with your audience in the ways they need it most.
Comms Strategy During COVID
We asked GitLab’s Director of Corporate Comms Natasha Woods to share how teams should think about internal and external communication strategy during challenging times
, and why how you communicate is essential to your recovery strategy.
Pivoting From to Live to Online Community Engagement
While many teams had big plans for event marketing at the beginning of the year, it’s now critical to explore digital-first marketing and community engagement opportunities. Readme co-founder Greg Koberger shared how he and his team pivoted an in-person speaker lineup to a WAPI Radio
, a digital radio station to combat shelter-in-place anxieties.
We also spoke with Developer Advocate Dawn Parzych about how LaunchDarkly has changed up their community engagement strategy during COVID
. They’ve moved transitioned their live monthly Test in Production meetup to a Twitch-streamed weekly event, and introduced ToggleTalk to keep a pulse on the community via Twitter.
Defending Pipeline and Bottom-Up Adoption
Financial COVID Resources for Startups
Learn More about Heavybit’s COVID Resources for Startups
We’re continuing to develop COVID resources as our community recovers. To stay up to date on the latest articles, interviews, and expert sessions as we release them, subscribe for updates from Heavybit
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