Google BROAD CORE ALGORITHM
Google confirmed on Twitter (August 1, 2018) that it released a “broad core algorithm update” this week.
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.
As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.
There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.
Google MEDIC UPDATE
It’s a part of broad core algorithm. It started rolling out on the 1st of August 2018, and finished about a week later.
It was initially called “Medic” as a large % of the sites affected were in the Medical/Health sector, but Google later announced it wasn’t industry/term/location specific, and was in fact a core algorithm update aimed at Quality that could affect any site/page/topic.
It’s a fairly large-scale update of Google’s core ranking algorithm. As the name suggests, it’s mostly aimed at your-money-your-life (YMYL) sites offering medical, legal, or financial advice to sort out all the plain ol’ trash of low expertise, authoritativeness, and trustworthiness (EAT).
Google seems to have implemented an unsupervised machine learning algo, which had been fed with inputs from Google’s quality raters. As the raters’ guidelines leaked into the public a long time ago, Google’s newest move should not surprise anybody.
Unfortunately, many sites outside of the YMYL world have been affected negatively by the last update. Even big news portals are amongst them. Collateral damage, you know.
Suggestion: Try to keep making your website better over time, and Google may recognize those improvements over time, and your rankings may improve.
Last Updated on August 22, 2018 by Vinoth George