Google is adding three more types of structured data to the already rich results reported in Search console. This includes support for product, sitelink search box, as well as, unparsable markup.
Back at Google I/O 2018, plans to include supports for FAQ and How-to markup had been announced, but was released this year and announced at Google I/O to bring these rich search results to life.
What is Structured Data?
Structured data is the data that allows search engines to not only crawl through a site but to understand it truly. It is necessary because data that is perfectly understandable to humans can be utterly indecipherable for search engines. It is the “extra” information that is shown next to the website and its meta description. For instance, in searching for a restaurant, you’ll see not only the name of the restaurant but also additional information like opening and closing hours, prices of dishes and stars indicating positive reviews.
Structured data is added to a page’s HTML markup directly, where search engines can use structured data to generate rich and accurate snippets, the small pieces of information that you see on search results.
If your website’s SEO strategy doesn’t use structured data as a part of it, then your website is missing out on a chance to rank higher on SERP.
With the new update, Google’s search console will now provide reports on the following types of structured data:
Product markup: As has been said, structured data help a search engine understand the additional data placed on a website. As an e-commerce merchant, structured data helps your products stand out and be presented to your customers as actual products for sale. Also, Structured data can help enhance the appearance of your search listing, making it richer by adding more details, stars, reviews, directions and so on that make it easier for your customers to locate you and buy from you.
A search for an item on Google, for example, can include your store, the price of the product, whether it’s in stock or not, as well as consumers review of that product. These little details will draw your customers’ attention and make your listing more likely to get clicked. There are numerous options for describing the data and can be found at Schema.org, which is recognized by both Google and Bing. There, you’ll find a markup for just about anything at all that you wish to describe on your product or service detail page.
Sitelink searchbox markup: A sitelinkssearch box is one that appears in a snippet of Google SERPs.With this markup, Google displays a search bar that allows users to search for a specificwebsite’s content. This search is often described as a “search within a search.” The results of this sub-search typically display results that are refined to include those from the target site. There is a high chance of such users being shown and clicking an ad rather than visiting your website.However, Google allows webmasters to bypass this second stage of results and send users your website, complete with in-site search results. You’ll, however, need to implement some special Schema code on your homepage to have that option.
The advantages of this immediately become immediately visible. Users can search for more specific content and be directed directly to your page, rather than a competitor’s. Also, with the usual search suggestions, your users are more likely to visit the pages that you want to see. As an e-commerce website, it is easier to keep eyes on your website and eventually get more website visitors and consequently, more sales.
Unparsable types: This new release also allows you to see reports on how other structured data that may have been implemented incorrectly, allowing you to fix them in time.
As a result, owners of e-commerce sites can use the Search Console to quickly and easily check if all their product markup can be read by Google.Also, markup sets that contain error can easily be found out and fixed immediately
These three types of markup were added to the classes that were previously available on the rich results report. These types are:
- Fact checks
- Q & A
- Job Posting