Find out how referrals made Current become the buzziest Initial Coin Offerings (ICO) of 2018.
Current is a new app that lets users access all their favourite streaming services from the same place. It employs a cryptocurrency token — called CRNC — that rewards members for streaming via Spotify, Apple Music, YouTube and other popular services. In return for their time, money spent and data shared, the user gets currency to spend on premium streaming subscription services.
By the end of its ICO on February 7th, Current had reached its goal of selling 350,000,000 CRNC tokens. In the process, it raised $36 million and earned a hype rating of “Very High” on ICO Drops.
As we’ll see, a referral programme powered by Maître’s Viral Lead Magnet played a central role in making this possible.
Getting 600,000 referrals from your investors
Getting tokens to sell like hotcakes in an ICO is all about building buzz and gaining trust. One of the best ways to do both these things at once is referral marketing. By getting fans to talk about your ICO, you can simultaneously reach more investors and publicly demonstrate to cypto investors trust in the ICO.
These objectives were at the top of Current’s strategy when they set up their ICO referral programme. To this day the approach earned them 636,000 token sale subscribers (and still counting) in the lead-up to the ICO.
What is even more impressive is that 91% of these subscribers were referred!!
Let’s go through the process Current used to achieve this.
The Perfect Landing Page
From the homepage you get a clear call to action (CTA), it is simple and enticing.
When direct messaging is involved people tend to ask the same questions over and over again. Questions like, ‘how do I receive my CRNC’ Either make sure you have a copy and paste answer at the hand to save time.
You are going to want to welcome new joiners and keep the community engaged so I would automate daily broadcast messages by using a bot.
Use community managers to carry out the day-to-day contacting required from questions which appear from the community. If you keep getting the same questions asked like, ‘how do I get my CRNC?’ then automate this as well.
How to replicate Current’s successful ICO referral programme
Emulating Current’s referral marketing technique takes a good amount of planning and/or consultation. How will you incentivise referrals? Will you use community tools like Telegram to support the process? How will you optimise your referral link content for social media?
Once you’ve got the details mapped out, technical execution on your site can be achieved in the space of minutes, using Maître’s Viral Lead Magnet.
To learn how, book a meeting slot here.