June 2nd 2020
Hi, I’m Rana Rajut, a young blogger and economics and marketing graduate.
With the world becoming a global village, it has been imperative to keep people connected and aware of what is happening around the world. However, to give out such information without any kind of bias it is necessary to create platforms that allow people to share information as it is and allow the general populous to express their view. Furthermore, in trying to achieve this the platform must consider the difference in lifestyles that people lead and how best this kind of content can be made available to them.
This platform has to remain engaging, entertaining, cost-effective and most importantly informative and as closest to accurate as possible. It has to evolve as the people and the general environment (culture, environment, technology, traditions) evolves. It has to transition with the people in order to remain relevant and just as impactful.
Most forms of communication or relaying of information that have been effected to connect people and the world in general have not been consistent with evolution. Even though other platforms such as television have been evolving over time, it has mostly been in the form of technology and not necessarily how the messages are conveyed.
This will cause individuals to resort to alternative television that does not necessarily have the ideal range of information they need to have access to.
How has radio remained relevant?
Even in its evolution is has still been able to retain its traditional models. For instance, after the FM and AM analog radio came the digital radio. The digital radio was a technical advancement but it did not result in the phasing out of the analog radio. The system allows analog radio to still function fully. Even with the introduction of wireless radio such as internet radio, the other modes of radio are still as functional.
This shows how even in its evolution and transitioning, radio continues to consider preference, tradition, cost, and diversity. It allows information to be relayed in different forms to reach all kinds of people in the world who listen to the radio.
As the world continues to evolve, more people are becoming woke and are developing an interest to engage and participate. Radio has become a platform that allows for engaging conversations to take place. More so than social media, it has accurate information, not biased and gives information as close to pure as possible. It taps into people’s individual spaces without necessarily having them expose themselves or made vulnerable.
Radio does not discriminate. It has opened its doors to anyone and everyone who feels they have the capacity to influence change. Radio stations can be owned by big corporates, states and even ordinary members of society. The introduction of internet radio has seen the rise of many individuals in society who have strong beliefs in their cultures, principles, counter cultures and many other subjects that greatly impact the world.
This has even further diversified the nature of radio. There people coming from all corners of the world talking about different subjects, playing different kinds of music, introducing different kinds of cultures and introducing different forms of art and artists. Above all else, radio still retains its formality and explores every aspect of society giving listeners access to unlimited information.
Also incorporating things such as live radio streaming has enabled the hype around radio to remain alive and active. It accommodates even the Millennials who feel like technically advanced methods of doing things are the way to go.
Does still have a large audience?
With the introduction of alternative forms of entertainment, most people would assume that radio does not have a large audience. However, over the years, radio has proven to be a form of technology that cannot be phased out. This is so because there is still a significant portion of the general populous that can still only listen to the news on their way back from work.
There are people who appreciate nostalgic moments brought up by ancient songs playing on the radio. Moreover, the general culture of radio is something that people still value and would not trade for anything.
Live radio has made it even easier to reach multitudes of people in the world. It makes it easier for people to tune in and listen or engage with broadcasters. This has been instrumental in growing and maintaining the radio audience.
Should I listen to the radio?
Radio in general covers a wide range of information and forms of entertainment. Listening to the radio will keep you informed, entertained and up to date with things happening in your environment. Things such as live radio give you a chance to be part of conversations as they take place and informs about things as they take place.
Everyone should listen to the radio!
Radio has had a significant impact on the whole world. It has changed how a lot of people perceive the world of media and how they choose to receive it. It has gone to extents of liberating individuals who feel the need to speak out on their terms or feel the need to create and own their safe space. Even without all the other perks television and other forms of media have, it remains impactful and very relevant.