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When customers shop online, they often enter their credit information into a secure payment gateway. This protects the customer and the business.
The payment gateway works by depositing the payment from the customer’s transction directly to your company’s bank account. To access these payment gateways, you need to create a merchant account and link the payment services with it. There are many payment gateways to choose from, but some of the most common include Stripe and PayPal.
Stripe is a popular complete payment platform. It can bill customers as well as accept online and in-person payments. Data security is another plus of using Stripe as the backend payment processor for your website.
Stripe supports processing payments in 135+ currencies, allowing you to charge customers in their native currency while receiving funds in yours. This is especially helpful if you have a global presence, as charging in a customer’s native currency can increase sales.
Their processing fees begin at 2.9% plus $0.30 per transaction with their Integrated plan. They also offer a Customized plan that they can tailor to your business needs.
PayPal is one of the most popular Online Payment Processing System available in more than 200 countries/regions and support 25 currencies. Customers worldwide know and trust the name.
Small businesses and e-commerce platforms can use PayPal to safely accept payment in person, online, or by phone. Accepted payment types include PayPal, Venmo, and PayPal Credit. PayPal includes the added security of advanced fraud protection technology.
Their processing fees begin at 2.9% plus $0.30 per transaction.
Types of Online Payment Methods for Websites
The different types of payment options that you can integrate into your website are cards, bank redirects, bank transfers, and wallets.
Most payment gateways support several card brands, such as large global networks like Visa and Mastercard. When you integrate a payment method, you can begin accepting a diversity of card brands without any additional configurations, including:
- American Express
- China UnionPay (CUP)
- Discover & Diners
- Japan Credit Bureau (JCB)
Bank redirects let customers pay online using their bank account. They drive more than half of online commerce in Germany, the Netherlands. Bank redirects are often used by:
- Retailers that want to improve conversion and reduce fraud with consumers in Europe and Asia Pacific
- Software or service businesses collecting one-time payments from other businesses
Bank redirects may not be a good fit for your business if you sell subscriptions. Some bank redirects don’t support recurring payments.
Customers can use wallets to pay online with a saved card or a digital wallet balance. The following are popular wallets:
- Apple Pay
- Click to Pay (Secure Remote Commerce)
- Google Pay
- Microsoft Pay
Retailers often use wallets to:
- Reduce fraud and increase conversion on mobile
- Reach buyers in China, where wallets are the most popular way to pay
Wallets may not be a good fit for your business if:
- You sell subscriptions. Some wallets don’t support recurring payments.
Bank transfers let customers send money to you directly from their bank account. Bank transfers are often used by:
- Software or services businesses accepting large, one-off payments from other businesses
- Businesses that want a low-cost alternative to cards for large one-time consumer payments, like car or auction purchases
Bank transfers might not be a good fit for your business if:
- You accept many low-value transactions. Customers have to initiate bank transfers through their bank account and can send the wrong amount.
- You need payments to be completed at a specific time. It may take a customer hours or even days to send payment via their bank. Bank transfers have varying speeds by market.
- You frequently send refunds. Most bank transfer methods don’t support refunds directly. To refund a transaction, Stripe contacts the customer to find the best way to refund them. The customer may not always respond.
Include an SSL on your website
When a customer enters their personal information and payment details, they need to know they can trust your site. An SSL certificate shows that your website is secure and encrypts credit card information. Be sure to display the certificate or other security credentials on your site or during the checkout process to reassure users that their information is safe with you.
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