There are basically four approaches around which a customer engagement model is built to serve the customer. The customer experience starts right from the moment they decide to purchase the product, if not before. Low Touch Onboarding is mainly used for the enterprise customers who pay heavy revenue for using the product to cover the cost of one-to-one Customer Success Manager appointed to engage the customer on all aspects. In this approach, the seller maintains their relationship with customers through digital or online methods rather than manual. The cost of assigning a single CSM to handle a customer account cannot be justified.
Customer Success Box
CustomerSuccessBox is an AI-powered actionable customer success platform for B2B SaaS.
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