If your online project/startup just launched — you probably need some userbase growth. Exposure is important for different reasons. A smart guy told me:
If you want to find new leads, you should find at least 150 places where you can promote your business.
In order to get some traction, I will advise you to submit your project into a few startup directories. Startup directories are similar to Yellow Pages concept. It’s a place where people can find some basic information.
Like website address. Or a LinkedIn link.