Digital Marketing Consultant | Passionate Writer | Cat Enthusiast
Thanks to the novel coronavirus, the main way for most of us to hang out with friends and family this year has been online. Online multiplayer gaming and online watch parties became 2020’s big social occasions, as the only ways you can get together without risk of infection. Individuals sheltering in place, especially younger people who are more likely to live alone, are searching online for a new sense of community.
“I used to only post things with a purpose or a message, but now i’m realizing that our audiences need the silliness as a distraction during these uncertain times.”
Social media has emerged as the primary way that consumers interact with brands, especially when many organizations were forced to shut down other customer support channels, such as chat, email, and phone, as they became overwhelmed. Easyjet is just one major company that canceled their onsite support chat function due to the flood of inquiries.
Posts with visuals outperform those without on every social media platform, and the hottest social channels today are all oriented around visuals. TikTok, Instagram and Facebook Stories are where it’s at, and you need the ability to catch people’s eyes with whimsical, amusing and striking creative if you’re going to stop them from thumbing through their feeds.
These trends add up to a golden opportunity for creators and brand marketers during Covid-19. Here are some tips for creating visual content that satisfies what audiences want this summer.
Ramp Up Your Creativity
Combined with the boredom factor of lockdown, this means that consumers have raised their standards for view-worthy visual content. They want you to bump up your creativity level to match their own.
One option is to apply edgy, innovative new effects, optical illusions, and eye-catching filters to your images. Audience members are already used to the “typical” color filters and other effects they can use on Instagram and Snapchat, so they aren’t easily impressed. You need to push the envelope further.
Keep Photos as Original as Possible
No one, but no one, has time for stock photos. Cheesy images of a boy and a girl holding hands are old news. Staging your own photo shoots for original content is the best tactic, but lockdowns, travel restrictions, and the risk of infection makes them difficult, and sometimes impossible, today.
Unlike stock photos of yore, these archives now offer bright, elegant and light-hearted images that can make consumers smile or laugh. Funny images attract engagement and boost brand affinity.
Everyone appreciates a chance to smile and a brand that doesn’t take itself too seriously, and that’s more true now than ever before.
Experiment with Themed Color Palettes
Use color schemes to tap into the social media zeitgeist. You could develop color themes that are positive, cheerful, and upbeat, to raise people’s spirits no matter what your content is. Or it could be time to put together warm, nurturing, comforting color schemes that make your target audience feel cared for and supported.
Coolors allows you to browse thousands of color palettes shared by platform staff, to generate palettes automatically from images you upload, or to create your own from scratch. Palettes can be relegated to solid shades or to incorporate gradients.
Social Media Visuals Need to Keep Up with the Times
Visuals are always important for driving engagement on social media, and with social media use rising due to the novel coronavirus, marketers need to ramp their visual marketing skills up a notch.
Boosting your creativity, choosing appealing, entertaining, and original images, and curating appropriate color schemes are all tactics that help your social media posts attract attention.
Disclosure: The author does not have any vested interest in the projects mentioned.