When people hear the term artificial intelligence, they start picturing driving cars and human-like robots without even realizing that AI is already being used in many fields. Many industries, including video production, are already experimenting with this disruptive technology. Interestingly, AI has been able to impact the video industry by letting users film and edit the videos more quickly and efficiently than ever.
AI is now the most in-demand tool in the media market. Your customers are discerning. According to a report, viewers are 85 percent more likely to buy a product after watching a video. As a result, startups are investing a hefty amount in artificial intelligence for video creation. Even giants like YouTube and Netflix have adapted to AI for better user experience. If you’re a creative working in film or video production industry, AI is going to have a significant impact on how you work in the next few years.
It is apparent that the video is exploding as a market force, and marketers are aware of the fact. 87 percent of digital marketers use video for marketing. From data analytics to filming, this revolutionary technology is changing the way video industry used to work.
In 2016, IBM Research used their Watson supercomputer to develop the first-ever cognitive movie trailer for a horror film Morgan. Watson used AI to create a movie trailer that would keep the viewers on the edge of their seats. It used machine learning to analyze a number of trailers and used its knowledge to come up with the best trailer for the movie.
Well, the demonstration suggested that AI could have a positive impact on video curation. No doubt, it will save a lot of time for the editors. Watching and curating video footage can take hours or days if it has to be done manually by human editors. But AI is capable of doing it within a small fraction of time. After the clip has been curated, a human editor could take a look and create the final product.
Sure, AI can help editors with video curation. In some cases, it can work entirely on its own without human intervention. Take Google clips, for example. It has built-in machine learning that lets you capture the best moments. It learns about the people who matter the most to you and record small clips. It is also smart enough to recognize exciting events like lightning, facial expressions, etc. so you don’t miss out at any moment.
Computer Generated Imagery
CGI has been playing an essential role in the production of the movie. AI can help enhance CGI by making it look more realistic. When used in conjunction with CGI, AI can do wonders. Most modern CGI makes use of this technology. Snapchat is a good example where AI is used with CGI.
Well, you probably didn’t happen to wonder what exactly is happening on the technical level when you are playing with Snapchat filters. When you’re swapping faces, ghoulifying your features, it is all AI in the background. The filters use image processing for image transformation.
That’s not all. AI and machine learning are also used in several other projects providing more realistic backgrounds and digital characters. It is true that using AI, the imagery generated can be way more realistic and sophisticated.
Automated Video Editing
AI editors have already made their way in the market. Apple’s “Memories” uses AI to curate beautiful clips. It scans and creates cute short clips of the most meaningful photos and videos. You can also create a clip on your own. All you have to do is select a photo album, choose a music style, and choose the length of your clip. Your video will be created in a few seconds.
There is another powerful tool called Magisto. It has more advanced effects and transitions when compared to Apple’s Memories. It uses Emotion Sense technology that allows users to create a movie that elicits the right kind of emotional response. Users select the photos or videos, choose the music and the editing style, and Magisto creates a film that speaks to the emotional mood.
Video Editors can use Color Match in Premiere Pro that automatically matches colors between the shots.
Conducting Other Video Tasks
AI-powered drones are capable of achieving incredible feats. The military is not the only one using drones, and it’s more than just a plaything at a fun park. Devices such as DJI Phantom 4 are powered by advanced AI algorithms that not only captures the objects while keeping them at the center of the frame, but they are also capable of overcoming obstacles without human intervention by using its sensors. It can help human camera operators and will make their job so much easier. No doubt, a photographer marks important events which help him capture the perfect moments. However, AI-powered systems are being developed to search through the footage to find the highlights and the best moments. As mentioned above, Google Clips and IBM Watson have already proven that it is indeed possible.
Artificial Intelligence carries a lot of potential, and it can transform the video industry in a lot of ways. It will surely push the video production forward by helping them producing the videos faster. Also, it would be interesting to see how it changes the industry in the next few years.