In the latest example of mainstream crypto adoption as a PR stunt, KFC Canada has introduced a new menu item, the Bitcoin Bucket, that customers can buy exclusively with Bitcoin (BTC).
KFC Canada announced their new PR stunt promotion via Twitter on Jan. 11:
“Sure, we don’t know exactly what Bitcoins are, or how they work, but that shouldn’t come between you and some finger lickin’ good chicken.”
The Bitcoin Bucket, which sells for the Bitcoin equivalent of 20 Canadian dollars, contains ten chicken tenders, waffle fries, a medium side, a medium gravy, and two dips. Canadian citizens can order home delivery of the Bitcoin Bucket through Colonel & Co.’s website while the offer lasts.
KFC Canada also released a promotional Facebook live video for the Bitcoin Bucket, featuring a still graphic of a bucket of KFC chicken superimposed with the equivalent of 20 Canadian dollars in BTC updating every 5 minutes in real time for almost 4 hours. One Bitcoin Bucket costs about 0.001 bitcoin at press time.
In a similar PR stunt, on Jan. 9, Kodak announced the Initial Coin Offering (ICO) for their own cryptocurrency, KodakOne. KodakOne reportedly will be used to register and license images on the new KodakOne Platform.
Bitcoin had also already entered the fast food industry in July 2017, when the German food delivery company, Lieferando, began accepting Bitcoin for orders. More recently, in August 2017, Burger King Russia introduced its own virtual currency, the Whoppercoin, which is posited for use as part of a customer loyalty program.