Kochava Introduces Blockchain-Based Digital Advertising Platform

Share with:

Kochava, the leading mobile attribution and marketing analytics platform, has announced XCHNG, an open and unified Blockchain framework for the digital advertising ecosystem. The XCHNG Blockchain-based system of record enables the tokenization of an insertion order (IO, or a contract to buy advertisements) with the supporting immutable infrastructure to facilitate transactions between buyers and sellers of ads.

The XCHNG framework will be powered by the XCHNG Token, which will be released in a Token Generation Event (TGE) in early 2018.

Kochava CEO Charles Manning said:

“Currently, marketers are stuck with a complex and inefficient centralized technology path to customers that is unsecured and lacks standardization and transparency. Advertisers are demanding greater efficiency, security and transparency in the industry. By leveraging a Blockchain standard, XCHNG offers an open, decentralized model for digital advertising that simplifies the process through peer-to-peer buying and selling.”

Today’s digital ecosystem—from mobile phones and laptops, to over-the-top (OTT) streaming devices—is more complex than ever, making it difficult for marketers to capture and analyze all digital touchpoints.  Further, the supply chain itself does not operate on a common system of insertion orders that are traceable from contract to delivery to measurement and ratings. As a global market of over $220 billion in 2017 (with $73 billion in the U.S. alone), the digital advertising industry is ripe for transformation. Outside of the duopoly of Google and Facebook, there is currently no system which enables targeting audiences at scale while also protecting consumers’ personal data and identities. Additionally, the advertising space is fraught with issues such as ad fraud and brand safety issues, where fifty cents of every dollar is lost to middleware, mediation and fraud.

XCHNG will tackle these issues head on with an open, global distributed ledger facilitating end-to-end workflow. Through the use of a crypto-verified distributed ledger, all parties will be able to participate in the workflow of the IO together—from discovery and negotiation to execution, verification, and payment. The framework addresses the critical concerns in the digital advertising landscape through:

  1. Facilitating the buying and selling of ads using smart contract IOs;

  2. Enabling the related targeting and activation of audiences;

  3. Bolstering ad-spend efficiency and security;

  4. Adopting a next-generation advertising system-of-record for all participants; and

  5. Tokenizing the framework to treat digital ads as a true asset class.

Manning adds:

“Blockchain, in its peer-to-peer nature, is a very egalitarian, very open playing field. Building the XCHNG framework on Blockchain only improves and enhances the experience for all players in the digital advertising ecosystem—greater access to inventory for  buyers and greater yield to publishers, both large and small. We have designed and developed XCHNG to be open for third-party verification, but Kochava also provides industry-leading measurement right out of the box. Finally, XCHNG is able to leverage the Kochava Collective, the largest independent data marketplace, comparable in scale to the biggest players in the field.”

Since its inception in 2011, Kochava has aimed to better-understand the feedback loop between user acquisition, engagement, and lifetime value throughout the digital ecosystem. Kochava’s clientele includes the world’s top advertisers and Fortune 100 companies, which depend on Kochava to measure over $6 billion in ad spend annually. Through its industry-leading technology, Kochava sheds light on the effectiveness of ad spend on all connected devices and is uniquely positioned to deliver this Blockchain solution to the industry.

  • Korea’s Online Banking Security Get’s a Blockchain Powered Upgrade – November 3, 2017
  • Simple Token Announces Advisory Board, Token Sale Milestones – November 3, 2017
  • Energi Mine Launches Blockchain-Based Platform to Reward Energy Conservation with Cryptocurrency – November 3, 2017
  • DMarket Launches Product Alpha/DEMO – Extends Token Presale – November 3, 2017
  • AdHive, a mass-scale native video advertising platform announcing ICO – November 3, 2017
  • Play4privacy: Playing On The Blockchain To Raise Money For Privacy – November 3, 2017
  • Kochava Introduces Blockchain-Based Digital Advertising Platform – November 3, 2017
  • Caviar Announces Real Estate and Crypto Backed Token, Crowdfunding Platform. Pre-Sale Begins November 28, 2017 – November 2, 2017
  • FundRequest launches a Blockchain Incentive Platform for Open Source Projects – November 1, 2017
  • TetzelCoin Launches SIN Token to Tokenize Forgiveness – November 1, 2017
  • STK Global Payments Launches Pre-sale – November 1, 2017
  • Play2Live – Decentralized Streaming Platform for Gamers and eSports Fans Announces Token Sale – November 1, 2017
  • BookMaker.eu Becomes First Online Gaming Industry Site to Accept 60+ Cryptocurrencies – October 30, 2017
  • Ammbr and Verif-y Cut Deal to Bring Self-Sovereign Digital Identity to Emerging Markets – October 29, 2017
  • Telegraf Money ICO – The First Interactive Auction ICO – October 28, 2017
  • Cashaa Partners with Airbitz for Secure and Speedy Global Payments – October 28, 2017
  • Russian Vnesheconombank And UETP Trading Platform Signed An Agreement On Development Of Europe’s First Blockchain Based Project In E-procurement – October 28, 2017
  • Storj Labs Announces STORJ Tokens Now Listed on Poloniex Exchange for Trading – October 28, 2017
  • Healthbase – The Launch Of A New Blockchain Project Promising To Advance Health Research – October 28, 2017
  • Seeds Token Sale Lets You Ask the Blockchain for Help – October 28, 2017
  • Templum Raises $2.7 Million to Launch Platform for Regulatory Compliant ICOs as Securities – October 28, 2017
  • Crypto Derivatives Exchange WandX to Launch Token Sale – October 28, 2017
  • LiveTree Announces Token Sale for Community-Powered Film, TV and Content Network based on Blockchain Technology – October 28, 2017
  • MailTime Hits 5M Downloads, Launches MDT Token to Reward Users for Sharing Data – October 28, 2017
  • Enigma and KyberNetwork Partner To Expand Blockchain & Crypto-Asset Adoption – October 28, 2017
  • PUBLIQ Reveals How Blockchain and AI Can Fix the Issue of Fake News – October 28, 2017
  • Bancor Welcomes Second Smart Token – STORM tokens join network for autonomously convertible cryptocurrencies – October 28, 2017
  • Etherisc Launches Blockchain-powered Flight Delay Insurance For Devcon 3 In Mexico – October 28, 2017
  • Decentralized Bank-as-a-Service Enterprise, BANKEX, Announces Balanc3 as Advisor – October 28, 2017
  • Russian Bank to Offer Cryptocurrency Exchange to Fiat for Russians – October 28, 2017
  • KyberNetwork and WAX Announce Partnership – October 28, 2017
  • TaaS Fund Backs Up Neuromation, The Universal Marketplace Of Neural Network Development – October 27, 2017
  • Singapore Retail Group iFashion Closes MegaX Token Presale – Raises over USD $2M – October 27, 2017
  • Bloq Announces Metronome: World’s First Cross-Blockchain Cryptocurrency – October 24, 2017
  • Charity Meet & Greet with Ronaldo Auctioned for Bitcoin – October 24, 2017
  • Bitcoin Nonprofit BITGIVE Launches GiveTrack Beta at Money2020 – October 24, 2017
  • Blockchain LegalTech startup Agrello partners with online-id verifier Veriff – October 24, 2017
  • Under 1 in 10 Post-ICO Tokens are Actively Used – October 24, 2017
  • Grid Foundation unveils an Enterprise ‘Cloud Operating System’ for All Blockchains – October 23, 2017
  • Cashaa welcomes Central bankers, MIT scientists and Fortune Top 500 Leaders for its CAS token sale – October 23, 2017
  • Sun Exchange Raises $1.6 Million Seed Investment to Catalyze Global Shift to Solar Power – October 22, 2017
  • Brickblock And Nakamo.to Announce Partnership To Fuse Real-world Asset Trading With The Potential Of IOTA’s Tangle Network – October 22, 2017
  • Wirex inks deal with SBI Holdings to establish Asia focussed joint venture – Japanese cryptocurrency payments card expected soon – October 22, 2017
  • CrowdWiz successfully raises over $5 million in its pre sale to bring democracy to investing by cutting out the middleman – October 22, 2017
  • Soma – launches ICO to tackle marketplace fraud and disrupt the $1.7 trillion global second-hand goods industry – October 22, 2017
  • LiveEdu.tv Launches ICO and Announces Presale – October 22, 2017
  • Yetta announces ICO of European Commission funded Blockchain Research and Development – October 22, 2017
  • Pulsar Venture Capital Holds ICO to Raise Money Using Blockchain – October 19, 2017
  • Dash Expands Reach In Asia Through Cooperation With Rising Fintech Company QUOINE – October 19, 2017
  • Hacken and Neuromation Partnership Launched to Stomp out Blockchain Cybercrime – October 19, 2017

View All Articles

advertisementBlockchain Expo