If Hacker Noon were a TV show, our Crowdfunding would be like season 3 after the main character got into a car crash and somehow survived and built a new life for herself. And these excerpts I’m about to share would be like the deleted scenes that might be interesting to some of our hardcore fans. Or at least to me, one of the show’s co-creators. So, shall we?
Deleted Excerpt 1: The opener
I’m glad we didn’t keep these two initial questions because they are so rhetorical. And at this point, what have we proved, honestly?
Lesson 1: Show, don’t tell, guys.
Deleted Excerpt 2: the CTA
Hacker Noon can become a much better destination for tech publishing with your help today
Lesson 2: Know your audience.
Deleted Excerpt 3: the Tag pages
Lesson 3: cut what’s good to be left with what’s best.
Deleted Excerpt 4: The Press
Lesson 4: Whenever possible, use visual.
Deleted Excerpt 5: the Why Invest now
Lesson 5: hey, please always back your shit with data.
At the core of it, a good fundraising pitch uses the same technique as any good piece of writing. Tell a story. Know your audience. Present evidence. I would argue that this is a good skill to have whether you work in sales, product, or marketing as well. Everybody always pitches something to someone at some point, you know.
It’s fun to look back, though. We did come a long way since that first draft.