Thirdly, Facebook could give each user badges and achievements that could lead to higher yields for their contributions. Badges could show what the users’ interest is, how much they engage with those interests and how many likes they have accumulated for writing about such interests.
This makes it clear to the advertisers who they are advertising to and why certain users might see specific ads. Moreover, it incentivizes users to engage more with the Facebook product without feeling like they are being snooped, as Facebook is now using the data that the users are aware of about their profile.
On the business side, higher yield can come in the form of a higher cut of the profit that Facebook makes per ad. For example, if normal users engage with a specific ad of their interest, they might get a 10% cut, while ‘influencers’ who have met specific conditions get a 20% cut.
Although Facebook may again initially lose revenue from giving some profit back to the users, what they will get in return are users who are highly interested in engaging with Facebook and no longer feel creeped out by the ads they see.
Facebook could also charge the advertisers extra money if the advertisers wish to show their product to users who are ‘influencers’ of the product’s niche. The advertisers could even set extra incentives to give users more profit if the users share their ads and accumulate more likes, helping the ad become viral.
This makes sense for the advertisers, as viral posts no longer need Facebook’s boosts once it hits a certain threshold. Advertisers are also gaining product evangelists in return, as users have an incentive to make the product they are sharing likable to others in their circle too.
Beyond financial reasons, groups can also become more lively as well, since users will know what kind of users are within each group. Having some sort of familiarity with what others are interested in and getting insight into what people like you are liking and commenting within each page and post could also make the experience feel a lot more personalized.
Users will also be incentivized to write productive material so that their voice could matter more in future discussions, which will be a huge value add to each group. For blockchain enthusiasts, we could call this proof-of-post, where the value add through each post leads to the user gaining more stake within their group.
This feature also allows users to go back and see why they saw each ads. This could serve as a strong incentive for the advertisers, as they are getting users to see their ad again at no cost, while users get to analyze which ads they have seen and why.
Furthermore, the types of badges people have could serve as a good analytics tool for the admin of each group to ensure that they know what the group’s interests are to be inclusive, while focusing on serving what users want/like.
The concern from this feature is that Facebook could become a rampant world where everyone advertises a product, but if they can make it personal and real, as they are the ones that will likely accumulate the most likes, that won’t necessarily be a bad thing. It could open a new system of how ads work and actually end up reaching to those who actually need them.
After all, with the punishment for spam high and the reward for good post also high, the users will be discouraged from trying to abuse this feature. The fact that their real world credit is also on the line depending on how they behave in social media also further deters bad behavior.
The other concern users could have is that this will make the social media a lot more serious, which is certainly not a use case for certain users. However, Facebook could push non-serious materials to the stories, as they are ephemeral and will less affect the Facebook experience as a whole.
Groups could also exist for non-serious purposes, but what qualifies as a quality post will depend on what the group is for. A quality post in a meme group will differ from that in a group made for those who are struggling with an illness and want serious support.
By having each individual share more information about their interests that they feel comfortable sharing, Facebook could improve their group experience and form meaningful communities. The new incentive model could drive individual behaviors that makes Facebook the place to get inspired or receive the help the users need to get through hard times.