Key Milestone Enables Shopin to Securely Scale Its Platform for Mass Consumer Adoption Without the Constraints of the Ethereum Blockchain
NEW YORK, NY — JAN. 8, 2018 — Shopin, the first universal shopper profile that delivers the most personal shopping experience on retailers’ websites using blockchain and AI technology, today announced a strategic partnership with iExec, a leading blockchain-powered, cloud computing platform. Through collaboration with iExec, Shopin will run as a decentralized application on a private blockchain that interfaces with the Ethereum blockchain using atomic swaps. The partnership enables Shopin to scale its application to enterprise-level needs for millions of shoppers and retailers, enhance the benefits of the Ethereum blockchain without restrictions, and democratize shopper data by giving consumers full ownership and control over how, when, and where they use their preferences and purchase history data.
In partnering with iExec, Shopin will bring highly cost-effective, secure blockchain solutions that increase revenue for many retailers that need a better understanding of their customers in today’s hypercompetitive marketplace. It also makes Shopin one of the first companies to deliver a tangible token economy for mainstream consumers.
“Our partnership shows how innovative companies can power core products and services on Ethereum, use cryptocurrency in their token economies off the Ethereum blockchain, and have those same tokens publicly traded on exchanges,” said Shopin CEO Eran Eyal, a serial entrepreneur with three exits as a founder and more than a decade of experience in retail and ecommerce. “Our partnership with iExec will help us bring retail to the blockchain at massive scale and give shoppers the fastest and most secure way to interact with the brands they love.”
“We brought iExec to market to support efficient blockchain computing solutions. Today we are excited to partner with Shopin, providing the infrastructure the brand needs to help it establish a more sustainable retail economy,” said Gilles Fedak, CEO of iExec.
The use of BigChainDB as a federated private blockchain configuration will allow Shopin to attain 1 million transactions per second, a significant increase in transaction speed over Ethereum’s current limit of 7-15 transactions per second. When combined with the scalable blockchain database BigChainDB, Shopin will not only sustain these transaction speeds but also store highly valuable purchase data and shopping metadata.
“Think of how cryptokitties recently brought Ethereum to a screeching halt,” said Shopin’s Eyal. “With this solution, based on open source solutions, you can have unlimited cryptokitties and similar or more intensive DAPPs. iExec solution for off-chain computing will allow Shopin to deploy state-of-the-art distributed machine learning algorithms, providing customers an unmatched user experience while ensuring data privacy.”
Shopin remains committed to security as it scales for growth and is GDPR compliant, meeting the EU’s most stringent guidelines for protecting customers’ data. This is also critical for U.S.-based, multinational companies doing business in Europe. Customer data is never stored on the cloud, and users always have the option to withhold their data from being exchanged on the Shopin blockchain.
This partner announcement is the latest in Shopin’s advancements leading up to its token sale in early 2018. More than 700,000 shoppers have signed up for the service, generating $14.7M in revenue for retailers. Shoppers who used a Shopin profile received product recommendations that led to a 22 percent increase in transactional conversion over other shoppers who did not receive Shopin product recommendations.
For more information about Shopin and to remain apprised of updates ahead of its token sale, please visit www.shopin.com.
Shopin is a universal shopper profile that delivers the most personal shopping experience on retailers’ websites based on shoppers’ preferences and purchase history data. Shopin empowers retailers to offer better product recommendations, easier and more secure transactions, and more valuable customer rewards using blockchain and artificial intelligence (AI) technology. Shopin’s vision is to create a more sustainable retail economy where retailers become stronger by working together and shoppers get rewarded based on the value of data that they fully own, share, and control. The company’s AI-powered product recommendation engine benefits all retailers in the Shopin network by updating purchase history data in real-time. Unlike other loyalty point systems that expire, Shopin’s cryptocurrency enables retailers to offer universal loyalty rewards at multiple retailers across the globe. Headquartered in New York, Shopinhas raised $4.6M to date from Deep Fork Capital, Outbound Ventures, and angel investors from Google, ZocDoc and others. In early 2018, Shopin will hold a token sale to fully develop its product and scale operations. To learn more about Shopin and its upcoming token sale, visit www.shopin.com.
iExec plans to decentralize the cloud computing market, which will power the future infrastructure of the Internet. iExec aims to provide companies with scalable, secure, and easy access to the services, datasets, and computing resources they need. Our technology relies on Ethereum smart contracts and enables a virtual Cloud infrastructure that provides high-performance computing services on demand. Located in the area of Lyon, the project is based on the research work of Gilles Fedak, Haiwu He and Oleg Lodygensky. These three are all accredited researchers at INRIA, CNRS and the Chinese Academy of Sciences. Since 2000, they have been active researchers and publishers in the field of grid-computing–the technology which enables decentralized cloud computing.
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