May 29th 2020
Hi, I’m Rana Rajut, a young blogger and economics and marketing graduate.
We are living in the modern era, where every sector is experiencing the amazing benefits of digitalization. The impact of advancements can be seen in the medicine and healthcare industry as well.
Social networks are now serving as a potential source of education; not just for millennials, even the older generation is taking benefits of this technology. Stats reveal that nearly 90% of people prefer to use social media to avail valuable medical education.
In this scenario, the agencies, service providers, and big brands in the medical health industry need to provide more engaging and informative social content. Also, it is important to follow a standard set of regulations and rules for sharing information online.
There are so many ways to use social media for medical education; few of them are listed below:
1. Counter misinformation and raise awareness
The health care professionals keep on sharing valuable information related to flu viruses, immunization, ebola, and other therapies. These potential details can be brought to the general public with the help of social media. But at the same time, it is important to deal with lots of fake information online. The social media consultants need to ensure that irresponsible and untrue health claims can be restricted, and only reliable information flows online. It can help to raise awareness among users.
2. Circulate information related to crises
In this modern age, most of the people get information about medical health from social media instead of newspapers. That is why social media is considered as the most important place for sharing key information. Medical health experts find it a perfect place to give instructions regarding serious medical crises. It can save people from serious virus attacks. The social media platforms can be used to send updates about how to stay protected and what to do for the initial symptoms of a certain disease so that critical cases can be avoided.
3. Public health monitoring
People prefer to post everything online, including the health status of the community. The hashtags such as #virus, or #flu etc can circulate immediate information regarding some potential diseases rising at specific locations in the world. With this, even the public health units can be aware of the sensitivity of the issue depending upon the severity of the symptoms. Social media works as a real-time source of data, that too at reduced cost and ease of access. These activities can encourage people to follow proper safety advice.
4. Citizen engagement
Sometimes, people find it tricky to talk about certain healthcare issues, especially the ones that are embarrassing and private. And sadly, they fail to get the desired level of healthcare. For example, very few people gain the confidence to talk about sexually transmitted disease and when ignored so long, it can cause serious troubles or dangers to their lives. Social media can help to raise awareness regarding such issues, and it ensures higher citizen engagement. The information can be clearly circulated to the entire community including the college students so that they can take necessary steps for care and treatment. Some medical health professionals prefer to get Instagram views instant to boost connections online.
5. Patient support
Studies reveal that more than 40% of people between the ages group of 14 to 22 make use of online tools to stay updated about health challenges. They prefer to connect to the social media groups to boost interactions with the health care service providers. In this scenario, social media can help you better to increase patient support and education. It is also possible to share the latest research studies on social media channels to guide common people. The patients can avail real-time support from experienced doctors online and they can find instant answers to their queries.
There is no doubt to say that there are plenty of medical healthcare service providers around the world. Competitive forces are rising high at each location. In this scenario, service providers need to use creative methods to advertise their brand. At the same time, the patients are looking for the best information to make easy selections for the service providers. Social media platform can serve the marketing needs with ease. The online reviews can help people to locate the most reliable doctors to ensure the right treatment for potential health issues.
In short, social media provides fundamental support to the medical health community while building stronger connections between service providers and seekers. Anyone can make use of these latest trends while contributing to a healthy world.