Startup validation: sell products & take payments from a simple landing page in 10 minutes

You’ve read the lean startup books, you’ve listened to the podcasts, and you want to validate your startup idea with real customers as fast as possible.

One classic technique is to put up a landing page with a payment button on it, and prove whether you can convince real customers to pay you money before you have a full product.

The only problem is, you don’t want to spend the time and effort — or hire a developer — to build a secure back end server application to help you take payments (which is what you have to do to use something like Stripe to process credit cards)

Until very recently this has been a lot harder than you’d expect but now, with the appearance of a few new tools, you can genuinely do it all in minutes.

Here’s how.

The Plan

We’re going to build a whole website using a free HTML-only template.

We’re going to take product orders and actual money, using Trolley, a super-simple payments system for startups, bootstrappers and small businesses.

Then we’re going to deploy it using Netlify (a really cool hosting setup.)

We’re going to do this in under 10 minutes.

Assumptions

  • You’re familiar with basic HTML and CSS
  • You have a text editor and know how to open the Terminal.
  • You either have, or are happy to create, accounts with Trolley and Stripe

1. Get a website template

There are loads of free template sites out there now (though look out for ones that claim to be free, but whose small print says “unless you’re commercial, then it’s $500”)

I like Templated — they have a strong selection of modern looking templates.

Let’s grab one as an example: https://templated.co/projection

Once you’ve downloaded that, unzip it to a directory of your choice.

2. Do some basic content edits

In your new director, open index.html in a text editor.

Change the </code>, the <code class="markup--code markup--p-code"></p> <h1></code>, the <code class="markup--code markup--p-code"></p> <header></code> element and the contents of the various content blocks.</p> <p name="7834" id="7834" class="graf graf--p graf-after--p">Scroll down to the <code class="markup--code markup--p-code"></p> <footer></code> element and delete it — we don’t need a contact form for this example (though once you’re up and running on Netlify you can use theirs)</p> <h3 name="53a6" id="53a6" class="graf graf--h3 graf-after--p">3. Set up your shopping cart</h3> <p name="ee77" id="ee77" class="graf graf--p graf-after--h3"><a href="https://trolley.link" data-href="https://trolley.link" class="markup--anchor markup--p-anchor" rel="noopener" target="_blank" rel="nofollow">Trolley</a> is a simple e-commerce system that’s perfect for sites like this one. You can create products or take donations; you just copy-paste simple button tags into your website that trigger the payment process.</p> <p name="563b" id="563b" class="graf graf--p graf-after--p">Go to <a href="https://trolley.link" data-href="https://trolley.link" class="markup--anchor markup--p-anchor" rel="noopener" target="_blank" rel="nofollow">https://trolley.link</a> and sign up for an account: it’s free.</p> <p name="245e" id="245e" class="graf graf--p graf-after--p">Follow the prompts to link it to a new or existing Stripe account for processing actual credit card payments into your bank account (the form takes about 2 minutes to fill in if you have your details handy)</p> <figure name="c3c0" id="c3c0" class="graf graf--figure graf-after--p"> <div class="aspectRatioPlaceholder is-locked c4"> <p><img class="graf-image" data-image-id="1*X50wBUyCUmv94mdEvn6hNA.png" data-width="1281" data-height="777" data-action="zoom" data-action-value="1*X50wBUyCUmv94mdEvn6hNA.png" src="https://coinerblog.com/wp-content/uploads/2018/10/Startup-validation-sell-products-take-payments-from-a-simple-landing-page-in-10-minutes-1.png"/></div> </figure> <h4 name="e53e" id="e53e" class="graf graf--h4 graf-after--figure">Create a product</h4> <p name="ff22" id="ff22" class="graf graf--p graf-after--h4">Once you’ve created your Trolley account, you can create your first product. Click on <strong class="markup--strong markup--p-strong">Products</strong>, then <strong class="markup--strong markup--p-strong">New Product.</strong></p> <figure name="e941" id="e941" class="graf graf--figure graf-after--p"> <div class="aspectRatioPlaceholder is-locked c6"> <p><img class="graf-image" data-image-id="1*ro_BVUfeJ9eccrOAKxKsbg.png" data-width="387" data-height="904" src="https://coinerblog.com/wp-content/uploads/2018/10/Startup-validation-sell-products-take-payments-from-a-simple-landing-page-in-10-minutes-2.png"/></div><figcaption class="imageCaption">Adding a product</figcaption></figure> <h3 name="c929" id="c929" class="graf graf--h3 graf-after--figure">4. Put the product on your website</h3> <p name="2e5e" id="2e5e" class="graf graf--p graf-after--h3">Once you’ve saved your product you’ll see that Trolley asks you to grab a chunk of HTML and paste it into your website.</p> <p name="984c" id="984c" class="graf graf--p graf-after--p">Select the code (the words in the dark greybox, above…) and copy it — either using your keyboard, or by clicking the little Copy icon.</p> <p name="dd19" id="dd19" class="graf graf--p graf-after--p">Now flip over to your text editor and find this, around line 59 or so:</p> <pre name="b528" id="b528" class="graf graf--pre graf-after--p"><a href="#" class="button" rel="nofollow">Get Started</a></pre> <p name="fad5" id="fad5" class="graf graf--p graf-after--pre">Replace that line with the copy-paste from Trolley, like so:</p> <pre name="ab53" id="ab53" class="graf graf--pre graf-after--p"><button data-trolley="true" data-tpk="UNIQUE_RANDOM_STRING"><br/>Pay<br/></button></pre> <pre name="fcfa" id="fcfa" class="graf graf--pre graf-after--pre"><!-- You only need this once per page (but it won't do any harm) --><br/><script async src="<a href="https://widget.trolley.link/cart.js" data-href="https://widget.trolley.link/cart.js" class="markup--anchor markup--pre-anchor" rel="nofollow noopener" target="_blank" rel="nofollow">https://widget.trolley.link/cart.js</a>" type="text/javascript"></script></pre> <p name="e219" id="e219" class="graf graf--p graf-after--pre"><em class="markup--em markup--p-em">(Use the text from Trolley, containing</em> <strong class="markup--strong markup--p-strong"><em class="markup--em markup--p-em">your</em></strong> <em class="markup--em markup--p-em">unique ID, don’t copy-paste the one from this blog post!)</em></p> <p name="f150" id="f150" class="graf graf--p graf-after--p">Save the file and refresh your browser tab.</p> <p name="d141" id="d141" class="graf graf--p graf-after--p">My version of the page looks like this now:</p> <figure name="0339" id="0339" class="graf graf--figure graf-after--p"> <div class="aspectRatioPlaceholder is-locked c8"> <p><img class="graf-image" data-image-id="1*uPK7RdND5EEmH00ibAqxkQ.png" data-width="1905" data-height="860" data-is-featured="true" data-action="zoom" data-action-value="1*uPK7RdND5EEmH00ibAqxkQ.png" src="https://coinerblog.com/wp-content/uploads/2018/10/Startup-validation-sell-products-take-payments-from-a-simple-landing-page-in-10-minutes-3.png"/></div><figcaption class="imageCaption">Edited template</figcaption></figure> <p name="7c63" id="7c63" class="graf graf--p graf-after--figure">And, if you click on the Pay button, then you should see the cart pop up.</p> <figure name="b25f" id="b25f" class="graf graf--figure graf-after--p"> <div class="aspectRatioPlaceholder is-locked c10"> <p><img class="graf-image" data-image-id="1*t1d-Suq_vUE-W4S1yNeweg.png" data-width="1446" data-height="727" data-action="zoom" data-action-value="1*t1d-Suq_vUE-W4S1yNeweg.png" src="https://coinerblog.com/wp-content/uploads/2018/10/Startup-validation-sell-products-take-payments-from-a-simple-landing-page-in-10-minutes-4.png"/></div> </figure> <h3 name="e4bd" id="e4bd" class="graf graf--h3 graf-after--figure">5. Put it on the web</h3> <p name="5567" id="5567" class="graf graf--p graf-after--h3">First make sure you’ve got a (free) Netlify hosting account — <a href="https://app.netlify.com/signup" data-href="https://app.netlify.com/signup" class="markup--anchor markup--p-anchor" rel="noopener" target="_blank" rel="nofollow">you can get one here</a> if you haven’t already.</p> <figure name="b195" id="b195" class="graf graf--figure graf--iframe graf--layoutOutsetLeft graf-after--p"><figcaption class="imageCaption"><a href="https://www.netlify.com/docs/manual-deploys/" data-href="https://www.netlify.com/docs/manual-deploys/" class="markup--anchor markup--figure-anchor" rel="nofollow noopener noopener noopener noopener" target="_blank" rel="nofollow">https://www.netlify.com/docs/manual-deploys/</a></figcaption></figure> <p name="a70b" id="a70b" class="graf graf--p graf-after--figure">Once you’re logged in, you can make it live using drag-and-drop; simply drag the whole directory you unzipped into the Netlify “Deploy” box in your browser. Watch the video if you get stuck!</p> <p name="711c" id="711c" class="graf graf--p graf-after--p">Once that’s done, open the auto-generated URL they give you, to see your site live on the internet!</p> <p name="9bf3" id="9bf3" class="graf graf--p graf-after--p">Now all you have to do is market it, validate it and turn it into a real business… :o)</p> <figure name="eb7b" id="eb7b" class="graf graf--figure graf-after--p graf--trailing"> <div class="aspectRatioPlaceholder is-locked c13"> <p><a href="https://bit.ly/2O1yNyY" data-href="https://bit.ly/2O1yNyY" class="graf-imageAnchor" data-action="image-link" data-action-observe-only="true" rel="nofollow"><img class="graf-image" data-image-id="1*QCV7h713dLgy5COZTyBLdQ@2x.png" data-width="1400" data-height="701" src="https://coinerblog.com/wp-content/uploads/2018/10/Startup-validation-sell-products-take-payments-from-a-simple-landing-page-in-10-minutes-5.png"/></a></div> </figure> <p><a href="https://hackernoon.com/startup-validation-sell-products-take-payments-from-a-simple-landing-page-in-10-minutes-eed9f66e22f?source=rss----3a8144eabfe3---4" rel="nofollow">read original article here</a></p> </div><!-- .entry-content --> <footer class="entry-footer"> <span class="hm-tags-links"><span class="hm-tagged">Tagged</span><a href="https://coinerblog.com/tag/books/" rel="tag">books</a><a href="https://coinerblog.com/tag/lean/" rel="tag">Lean</a><a href="https://coinerblog.com/tag/listened/" rel="tag">listened</a><a href="https://coinerblog.com/tag/podcasts/" rel="tag">podcasts</a><a href="https://coinerblog.com/tag/read/" rel="tag">read</a><a href="https://coinerblog.com/tag/startup/" rel="tag">startup</a><a href="https://coinerblog.com/tag/validate/" rel="tag">validate</a><a href="https://coinerblog.com/tag/want/" rel="tag">want</a><a href="https://coinerblog.com/tag/youve/" rel="tag">you’ve</a></span> </footer><!-- .entry-footer --> </article><!-- #post-## --> <div 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class="stage-message">Waiting for exchange</div> </div> <div class="stage stage-sent"> <div class="stage-icon"><img src="https://coinerblog.com/wp-content/plugins/changenowio-widget 3//public/images/time.svg"></div> <div class="stage-message">Sent to your wallet</div> </div> </div> <div class="error-block notify-error exchange-refund" style="display:none">Error during exchange. <br />Funds for this transaction will be returned to the sender's address or the specified refund address.</div> <div class="error-block notify-error exchange-failed" style="display:none">Error during exchange. <br />Please contact support.</div> <div class="success-block notify-success exchange-finished" style="display:none">Exchange completed.</div> </div> </div> </div> </div> </div> </div> </div> </div> <section id="custom_html-3" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"><script src="https://widgets.coingecko.com/coingecko-coin-heatmap-widget.js"></script> 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