Photo by Campaign Creators on Unsplash Cross-channel marketing is a process of combining diverse marketing channels in a way that produces a logical advancement for the targeted persona to…
Tag: marketing
I Switched To SEO After 20 Years As a Journalist: Here’s What I’ve Learned
Technology and all digital marketing tools available today have changed my entire professional career. To have started working with SEO was the best decision I could ever make, because…
15 Email List Building Strategies for Your Startup
Email marketing is the link that builds a relationship between you and your customers. It hardly matters what business you are operating; an email list acts as the most…
How We Structure the Discovery Phase
If you think that a breakthrough idea, strict development deadlines, and marketing strategy are all you need to make your product hit the mark – think again. The reality…
Solving Performance Issues with .filter() and .map() Used in Conjunction
Photo by Diggity Marketing on Unsplash Post their introduction, .map() and .filter() are used in conjunction to death galore in code nowadays because “it’s so easy”. But does blindly…
Will Machine Learning Algorithms Encroach on Content Marketers?
Since its inception, the field of online content marketing has been in a constant state of flux. This tendency is built into it — since it operates in an…
How To Do Brand Journalism Right: Insights and Ideas
According to the Content Marketing Institute, 96% of the most successful B2B content marketers state that readers regard companies as a trusted resource before making decisions. Well, that’s a heavy…
Influencer Marketing Trends for 2020
Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced by over 90% of marketers. Predicted to be a…
How To Redefine Your Search Intent Strategy For 2020
If you follow news from the digital marketing community, particularly over the past few years or so, one of the most commonly touched upon topics is that of ‘Search…
Properly Fueling Your Sales Funnel with Content Marketing
Whenever my team discusses B2B content marketing, we split into two opposing camps: the “Just SEO” camp and the “Content Strategy” camp. The first camp considers content strategies irrelevant and…