Marketing 301 for Engineers: Strategy & Planning
Marketing Exists in a Go To Market and Product Context All marketing exists within some go to market [GTM] and Product context. What are you selling?…
Tag: product
The hidden story behind revolutionary products
Or how successful startups told an appealing Product Story without actually saying anything ***The goal of this article is to help product managers and product designers…
The Ultimate DIY Marketing Strategy Guide
Bootstrapping your product launch marketing plan? An effective Marketing Strategy could reduce your marketing campaign costs by up to 70%. And it doesn’t necessarily need to…
Product nightmares in 15 comics
Working in a product development is wonderful. However, from time to time it can be a bumpy ride. Product positions in a company are at…
Product management and the art of focusing on what matters
As a product manager, it is critical to have a meaningful roadmap with a backlog of work. Being able to ideate and constantly iterate makes…
Bakkt Bitcoin Futures Could See Green Light in Just 10 Days – Bitcoinist.com
Bakkt could soon proceed with its Bitcoin futures product if the CFTC does not raise any objections within 10 days. We’ll Be Bakkt…Soonish Bakkt could…
Why the Blueprint Approach to App Development Is Ideal for Startups
Before you begin building a new product, it’s important to have a plan. This is as true for a mobile app as it is for…
The Comprehensive List of Product Management Conferences
Over 60 Product Management Conferences Conferences provide an opportunity to network and exchange knowledge with peers from your industry. Attending them also helps you to…
How to Innovate like a Startup!
Identifying the right product market fit In the lean startup world there are several techniques to hone in on the right product market fit. These techniques…
The Product Manager in the Coal Mine
Hidden behind the title of Product Manager is a wide array of different challenges that makes the job vary a lot between companies, and even…