Welcome to the 2020s! B2B sales have gone through a lot in the past decade. It started with telemarketing, then moved to cold emails. Now it involves elaborate outreach…
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Is Building Digital Escapes Ethical?
Photo by oakie on Unsplash Digital escape is the idea of escaping the ‘real world’ through consumption of online content. In my piece on 2019 predictions, I wrote about…
The Economics of Social Money: Digital Communities in the Next Decade
Money is a social tool to achieve cooperation among a group of people. Through history, the form of money has evolved from collectibles to coinage to currency issued by…
The Economics of Social Money: Digital Communities in the Next Decade
Money is a social tool to achieve cooperation among a group of people. Through history, the form of money has evolved from collectibles to coinage to currency issued by…
The Economics of Social Money: Digital Communities in the Next Decade
Money is a social tool to achieve cooperation among a group of people. Through history, the form of money has evolved from collectibles to coinage to currency issued by…
Marketing 401 for Engineers: Stages of Going to Market
Every product or company goes through a similar set of steps on the path to success. In previous posts, we’ve looked at different aspects of going to market —…
JavaScript Map Function Explained: A Deep Dive
We are going to walk through the JavaScript map function, and I’ll explain how it works in a simple way. Later in the article, we will do a deep…
Marketing 402 for Engineers: Diagnostics & Troubleshooting
Every product or company goes through a similar set of steps on the path to success. For every stage of going to market, there’s a stereotypical set of problems…
Why Cyber Security Should Be Your Company’s Top Priority In 2020
As business is increasingly conducted through online interactions and digital exchanges of data and information, the importance of cyber security for companies grows by the minute. The influence of…
Hidden Benefits of Digital Marketing Attribution Modeling: Improve Your 2020 Numbers
What if your best customers come through a channel you overlook? Maybe it wasn’t the right decision to turn off that hight traffic Google Ads campaign because of no…