All Right Andre, but How this LTQ Tactic Works?
Perfect, let’s think about a few examples:
Case #01 (new product): The Vegan/Food Allergy Yelp
I’m starting FindRightFood, a new product to help people with dietary restrictions find restaurants and great places to eat.
(ask what are their dietary restrictions and then):
Tell me about the last time you went out to eat.
Case #02 (existing product): The Taxi App
I work on Taxi App Ubör. I want to check how is the overall experience, what’s working and what’s not. The team didn’t have any data and I don’t know where to start.
(understand if this user uses Taxis, the frequency of use and then):
Tell me about the last time you needed to take a Taxi.
Tell me about the last time you needed to take an Ubör Taxi.
Case #03 (disruptive market concept): Blockchain ID
I’m starting MyTron, a new product allowing people to create a self-sovereign identity through a blockchain code. This will allow them to have privacy and get ownership of their digital identity, but they don’t know what this is and why it matters. How do I even start?
(maybe ask how many apps they have installed or how often did they access the web via smartphone/desktop/any device in the last month and then):
Tell me about the last time you logged into an app on your smartphone.
Tell me about the last time you needed to create a profile on a website.