Cofounder( Growth & Outreach) at Truepush https://www.truepush.com/
Every business will look for ways to take a rapid path to success quickly. Not everyone in the world needs your product, and that’s alright. So trying to run behind everyone to pitch your product is simply a waste of time.
Content strategy is building, managing, and curating media that you build (of course own it). These media can be any format, text, audio, video, and image tailored bespoke for your audience.
You can always start with the most basic and easiest form of content, text. Although, it is recommended to go about working on other formats to cover the audience at large. Remember! You don’t know how your audience likes to consume your content.
Be agenda-driven while building or choosing a format. At Truepush, we came to a plan upon a lot of small/big experiments and zeroed around a strategy.
∙ We experiment with 2 or 3 approaches for website content, keeping optimisation in mind.
∙ FAQ’s, How-to- guides, and integration guides are a must, helps you in tool adoption. These guides help you reduce dependency on Subject matter experts. We have seen close to a drop of demo calls if you have clearly explained the process.
∙Whitepapers are reports to inform the audience on complex problems which can be solved out of our experience of building the product and helping multiple clients of different verticals.
To stay relevant you’ll have to listen to your customer and make sure they are happy. A great product is just one side of it, but if you don’t involve them during your tool-building then more you more likely will see little success or your product will perish soon enough.
Create a fantastic customer experience from the moment your user sign up to delighting your customer. The process we followed at Truepush to engage & retain customers are below:
Few testimonials of our customers on our product:
Easy onboarding, swift demo and strong training module booking processes ensured product adoption was seamless. We made it easy for customers to book a calendar from through chats and emails. The training modules were properly documented and scripted built for swift process execution. The first communication around the touchpoints to the last email (post demo) was swiftly executed yielded us quick results.
Uplift your customer engagement & retention game by reaching out to the customer by offering help at different stages, by a powerful call to action prompting them next steps. Ex: If they aren’t sending notifications for a while, remind them to engage their users.
Encourage your customers to be part of your product roadmap by giving them hacks on push notifications. Be open for feedback as most of your customers are power users, and have used similar tools built by competitors. Implement their suggestion if it is helping customers at large. We’ve created Whatsapp groups for top customers who are sharing inputs for your products to grow. Conduct webinars with them to capture their thought leadership over a video.
In a nutshell, delight your customers by being available for them and your willingness to listen.
We have an ever-changing business development strategy formulated for Truepush. Ever-changing because we change it quite often until it gives us desired results. Our idea of meaningful partnership is to propel the growth of Truepush, focused mostly on improving growth metrics like Domain Authority, Page Authority and website traffic. How?
Partnership and collaborations strategy allowed us to partner with various accelerators, media partners, infrastructure companies to fuel growth. These partnerships helped to take Truepush out to the community at large. The programs or campaigns are planned and executed in a way that gives up sign-ups in number.
EX: We organized a webinar inviting industry leaders from various domains to discuss the emerging opportunities and challenges that startups and corporates face during extraordinary times of the pandemic. We have partnered with media houses, startups (StartupHyderabad), Meetup Groups (StartupTalks), Telangana’s Incubator centre- T-hub and Amazon Web Services for the webinar which helped us in getting more sign-ups for the event from across the categories. The event had received huge applause from the attendees and hence turned out to be a big success. This wider reach has helped us in taking our brand closer to the communities and forgot not to mention we have even yielded sign-ups for the tool though the event was about addressing a cause and business opportunities during the pandemic.
Our Demand generation and pipeline strategy started recently and has already garnered 30 + leads in a short time. We created two streams- Product pitching & Podcast pitching, both targeted towards generating good quality leads for Truepush.
Always remember, no matter how big an organization is or how small a startup is- every brand looks for various options so save their marketing budgets!
Game of growth focused on two objectives,
1. Building stronger allegiance with them,
2. Garner attention of Marketers/Digital marketers and developers.
This initiative got us a lot of momentum and qualified leads which helped us shape our product road map.
Our Media and PR strategy was simple; we emailed media houses and requested them to publish coverage on us. Our numbers told a great story, and hence media houses preferred to talk about us. We pushed ourselves to get one publication a month, hence taking the brand name out to more people.
Audio and Video content helped us enhance our presence on video platforms like Youtube, Soundcloud, Spotify, Google Podcasts, Apple Podcast and many more. Our content assets on multiple platforms helped us ranking more on search engines and helped us reach more people who prefer audio/video content over text. To simply put, we are enhancing our area of influence by catering to a large audience.
To conclude, here’s a list of our top achievements over the last year (July 2019- July 2020):
- Signup- 20,000 + and Growing.
- Over 400 signups (Best day)
- Top 10 Notifications company in the worth by G2 and Saasworthy.
- 35 Billion Notifications sent till date.
- Best figures/Per day
- 370 Notifications/Day
- DA- 36, PA- 39
- Alexa Ranking- 1019 (India), 10,293 (Global)
- Rated 4.7/5 on G2 and Capterra
- Top Media Company covered us: Yourstory, Business Standard, Yahoo Australia, SEMRUSH France, Blog Dumoderateur, Huffington Post and many more.
- Top Clients: NASDAQ listed company- RCI Hospitality Holdings Inc., Aglasem and GetMyUni, which are leading ed-tech portals, Grabon, India’s leading coupon website, Portugal’s leading internet broadband service- Vivo Fibra, Eenadu, AndhraJyothy, HMTVlive and The Hans India, which are the top regional news platforms, football.fr, France’s leading sports website, Vietnamese e-commerce giant- Chanhtuoi, Wall Street Italia Inc., Italy’s top news website and OImparcial, Portugal’s media platform.