“The Valve Index has almost everything we want in a next-generation PC VR headset. It delivers excellent image quality, believable VR presence and it has a revolutionary pair of motion tracking controllers.” – Engadget
State-of-the-art virtual reality today is described as “excellent,” “revolutionary,” and “believable,” while in 1935 VR was literally a sci-fi idea.
While we’re plugged into our laptops and phones more directly, we’re also connected in the background with apps constantly pinging data back-and-forth and IoT devices capturing live information.
No one wants to walk around with a bulging Nokia in their pocket, but once the iPhone was released, smartphones became a cool, normal thing to own. In the same way, current VR is more of a niche, hipster product.
Now imagine, a few years down the line, that VR has simply undergone a normal technological evolution and has become a slim, portable, fashionable product.
You can’t exactly imagine everyone walking around with a box in front of their face, but you can imagine everyone walking around with VR glasses, or even better, a VR implant. When (not if) that happens, advertisers will again compete for our attention – but in a much more immersive playing field.