The Role of Creativity in Opportunity Search and Business Idea Creation | Hacker Noon

June 11th 2020

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Hi, I’m Rana Rajut, a young blogger and economics and marketing graduate.

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The growth and success of any business rely heavily on opportunity search and business idea creation. These factors do not only generate more revenue for the companies, but they also offer better employment opportunities and income to several individuals. In view of opportunity search and business idea creation, the role of creativity can never be overemphasized. Creativity is a vital element that can turn things around for entrepreneurs.

“Creativity tops when you can learn rights things to do at the right time. Remember, when you are choosing the right one from the exclusive alternatives, negating the other is equally important. This can be dealt with precision only by altering and reformulating all the options in a coherent and systematic manner”- Siva Mahesh(Finance Expert at Dreamshala).

Perhaps you are interested in learning more about the role of creativity in opportunity search and business idea creation; take the time to read this article. It will explain how creativity helps the process of business idea creation and opportunity search.

  • Development of niches

If you run a business and want to develop new and profitable niches, you may need to explore several untapped areas. In many cases, you have to try different methods, processes, and other things that are required for the manufacturing or delivery of your products or services. The changes will only be possible if you can channel your creativity. Therefore, creativity is essential for the development of new business ideas and niches.

  • Identification of similar patterns in varying aspects

For the majority of businesses, there are always habits or routines that must be followed by the employees and even employers. As a result of the routine, the thinking process of the personnel may also follow some particular existing processes. Nevertheless, creativity can change this thinking process and allow people to identify dissimilar and unfamiliar patterns. The identification of such patterns can go a long way in creating exceptional business ideas. Also, creativity is needed to bring together several fields that can help in the development of great opportunities.

  • Development of great products and improvement of existing ones

When it comes to the development of great products or services and the improvement of existing ones, you can hardly do anything without creativity. Creativity is the single most important factor that helps you devise the strategy you need to grow your enterprise and deliver the types of products that your customers want. Without creativity, any company will be stagnant and may even fail.

  • Creation of new concepts for competitive advantage

Any viable business knows that competition is a must; therefore, it is essential to look for viable ways to deal with the competition. Nonetheless, handling competition requires searching for opportunities and creating a business idea that can give a business an edge over its major competitions. This can only happen if such a business explores different niches and ideas, which can only come from creativity.

  • Thinking outside of the box

Another role of creativity in opportunity search and business idea creation is its ability to encourage entrepreneurs to think outside the box. Notably, this term means the ability of entrepreneurs to explore seemingly unusual ideas that can produce extraordinary results. Thinking outside the box involves lots of imagination and creativity that can propel an individual to devise a new strategy.

  • Transcending boundaries

When searching for opportunities, businesses may have to transcend boundaries in several instances. Businesses must put in several resources if they are going to transcend boundaries that have been established. This allows entrepreneurs to receive new perspectives that can be implemented to find solutions to operational or financial challenges. However, it is worthwhile to note that such an action cannot be taken without creativity. Creativity helps in opening the eyes of entrepreneurs to see solutions to different challenges.

  • Exploitation of employee potential

This is another way through which creativity indirectly affects business idea creation and opportunity search. Typically, employee potential plays a key role in determining the kind of opportunity that a company can find. Sometimes, employees may also be the ones to create ideas that will take a business to a new level. However, without the power of creativity, it may be difficult for a business to discover the potential of its employees. Therefore, businesses should cultivate the ability to encourage employees to discover their potential. Proper exploitation of employee potential can boost profitability, finances, and lots more.

In a nutshell, opportunity search and business idea creation may never happen if various companies do not learn how to use creativity to breathe into their businesses. As expected, it may take a while before these businesses will start experiencing the benefits of creativity on business ideal creation and opportunity search. However, you can rest assured that the results will surpass the efforts and wait. Need more about creativity and improvement of your businesses? Don’t hesitate to check out the resources on Dreamshala.

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Hi, I’m Rana Rajut, a young blogger and economics and marketing graduate.


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