A domain name is the unique name of a website. It is an important factor to build an online presence. Choosing the right domain should be of the utmost concern of every webmaster.
It is highly recommended to register your own domain rather than using a free option with a sub-domain. This article will cover why using a paid domain is important and what to consider when buying a domain name.
The Advantages of Paid Domains
There are many advantages of paid domains, here are a few:
Once you buy a domain, it will be tied to your image, it’s personal. In other words, it is yours. You can keep it as long as you renew the lease from the registrar you buy the domain from.
The minimum period to claim a domain is one year, and the maximum is three years, then you need to renew it.
A paid domain allows you to have an exclusive brand name. Unlike free domains, you have full control over the creative process and, thus, the identity of your domain name. This is critical if you want to make your website stand out from the others.
You can gain more trust using a paid domain. Not only does it differ from a temporary project, but a paid domain indicates how much effort you’ve put into your website. Also, if the name suits your niche well, it might indicate that you cover a certain area of expertise.
What to Consider When Buying a Domain Name
As you now know that having a paid domain is valuable, you need to pick a proper one.
You need to consider who you buy a domain name from and make sure they are reliable. This is important to make sure that the domain name is registered under your name, not theirs. You can read their policy carefully or contact them for further information.
Domain Name Availability
Going for the .com TLD’s (top-level domains) first is the primary rule.
Unfortunately, most of them are already taken.
Don’t fret. There is still an opportunity to get an ideal domain name. You can try to use a domain extension that represents your websites properly. With this availability, you can keep your branding strategyFor example, if you can’t get the orangetech.com as your domain name, you might try orangetech.org instead. It will specifically represent your niche too. Or, you can use a location-based domain name like orangetech.co.uk if your company is based in the UK or targets the UK market.
If you are on a tight budget, buying an affordable domain name can be a solution. For example, you can choose .xyz instead of a .com TLD — most registrars offer less common extensions for much less, as low as £1/year.