It is high time internet users realized that rather than being privileged by centralized platforms like Google and Facebook, they are the ones whose assets are being used to make tons of money without being adequately compensated.
That’s right, they are using and re-selling your data and are profiting heavily off of it.
The actions of intermediaries
Before the advent of the blockchain, internet users had almost no other choice than to keep allowing these big platforms use their personal data to make a lot of money.
What these organizations do is that they milk personal information from their users and use them to sell ads portions to willing advertisers. Most of these personal data are collected at the point of compulsory signup and updates while others are extracted from personal devices by the technology of these platforms.
The most common types of advertising are hosted on websites either as pop-ups or banners. In its simplest description, product owners pay money to these big platforms so that their products can be presented to their target audience. Therefore, anytime you see a rude pop-up appearing on your browser, or some unrelated banners occupying a part of your browsing interface, it means that these intermediaries (e.g. Google and Facebook) have collected money from an advertiser and you are the target audience that has been reached.
Visiting a web page is usually as a result of one form of attraction or the other. Therefore, these intermediaries take advantage of such attractions to place related adverts. Whether the content creators and publishers get adequately compensated is another story for another day. What this means is that no matter what happens, the conditions of the advertising ecosystem is determined by one party alone. This is about to change.
The emergence of blockchain technology is opening new possibilities in advertising.
The peer-to-peer decentralized system that governs blockchain technology makes it possible to expand the advertising industry. This expansion also involves making it more transparent and improving the reward system to all stakeholders.
Projects like the Basic Attention Tokens (BAT) focus on creating an entirely new ecosystem with custom browsers. In this ecosystem, the major actors who drive attention receive automatic rewards for the traffic towards their content. Apparently, this automatically eliminates any form of middlemen and puts power into the hands of those that really work for it.
An improved approach
Unfortunately, for projects like the BAT, the human element which would rather adapt to gradual, seamless disruption is slowing down the growth of this new system. Therefore, to further extend this disruption, but in a rather subtle but most effective manner, Kind Ads is providing an approach that makes the internet kinder to every participant.
The Kind Ads project does not alienate users from their familiar browsers, rather it enables new ways to effectively transmit advertorials without causing any form of irritation or constituting a nuisance to internet users.
After successfully raising $20 Million in a private round, and having top of the line advisors like Neil Patel, Kind Ads is seeking to create the ultimate Ad Network.
The common occurrence of unsolicited ads popping up on users’ pages can be irritating and most often come across as rude. As a matter of fact, only less than 3% of individuals ever bother to follow through on pop-ups. This signifies a lose-lose situation for both the advertiser who pays heavily for adverts and the internet users who get distracted by ads that he will know nothing about.
Maximizing available resources
Kind Ads redesigns the advertising approach, making it more direct and user-specific through emails and push notifications and also serving more targeted ads for users. This happens through a decentralized blockchain platform, therefore advertisers can maximize their resources by eliminating the huge costs of patronizing intermediaries. Publishers and content creators as well will have the benefit of operating in a transparent ecosystem where efforts are adequately compensated.
The end result is better revenues for publishers and zero fees for advertisers. And, the user wins too – less intrusive, less annoying ads.
The fundamentals of blockchain technology involve giving relevance to every participant and ensuring the proper transfer of value directly between peers. This is upheld by the Kind Ads projects where users, publishers, and advertisers receive appropriate rewards and value for their efforts and resources as the case may be.