But people often put web design and web development in the same bracket, thinking them to be one in the same and therefore justifying not hiring a dedicated web designer. The thing is, web designers are simply not the same as web developers, in more ways than one.
Professional web designers are dedicated to staying on top of changes in technology, coding, search engine functionalities and more, so that the latest technology is being used for the development and maintenance of your website, thereby making the success of your business more probable. But they are also very creative, and dedicated to the task of making your website look as attractive and streamlined as possible. They are, essentially, graphic artists who develop and style objects for the Internet, designing the overall layout and look for websites.
You would rarely find a great web designer who is also a great web developer, and vice versa. So it is important to understand exactly what role each carries out so that you know what to expect when you hire a designer or developer.
Web Designers are Creatives
Beyond that, web designers help companies integrate SEO or search engine optimisation into their websites – something absolutely critical for any business trying to compete online in 2020. Even the best-looking website on the web is useless if potential customers cannot find it. The right designers will also spend time ensuring your website is created using responsive design technology, so that web users accessing your website on smartphones or iPads will view a compatible version of it on those devices.
If it’s any indication of the growing trend for consumers to use mobiles before desktops: as of January 2018, 3.7 billion people globally were accessing the internet from mobile devices, up 2 percent from the previous year.
Web Developers are Engineers
There are some pretty substantial differences between the work that a web designer does and the work a web developer does, and understanding and appreciating this what sets the most successful businesses apart from the rest.