June 1st 2020
Hi, I’m Rana Rajut, a young blogger and economics and marketing graduate.
Digital radio is the modern version of radio that was advanced from the traditional analog AM and FM radio. This kind of radio has superior audio strength and has features that allow you to do a lot of things you would not be able to do with the traditional radio. Now radios come with a screen that allows you to view important information. Examples include, weather forecast, the latest headlines, what is playing, what is next and it can also show you the name of the artist whose music is playing. Some digital radios also allow you to record programs for later playback.
How does digital radio work?
Digital radio does not have frequencies which means unlike analog radio, there are no audio interruptions. It, therefore, broadcasts radio via a network of terrestrial transmitters. Digital radio works by combining different kinds of technology. These include an audio compression system that eliminates sounds which the listener cannot hear. They also include a system that eliminates interference that would otherwise interfere with FM reception. This means a wide range of listeners can listen to the radio on the same frequency. So, it enables them to listen without having to constantly tune their radios to find a frequency with a better signal.
What interesting features does the digital radio have
Offers a wide range of choice
Digital radio is technologically advanced and allows users to listen to radio in different ways. Consumers can listen through their portable radio, car radio, office radio, or multiple soundbars and when connected to the internet, users can stream radio via their computers or mobile devices.
More functional than analog
Digital radio has increased functionality as it offers things such as caller ID, GPS tracking, and higher IP ratings where the radio is exposed to harsh conditions.
Because of the technologies it combines, digital radio can increase coverage by about 20% more than analog radio. They are also able to correct transmission errors in weaker transmissions and therefore fill in the gaps.
Allows users to switch radio mode
Digital radio can co-exist with analog radio. Most digital radio devices allow users to easily migrate from digital radio mode to analog radio mode.
Digital radio has secure transmission and offers encryption as standard.
Digital radio has a competitive market so manufacturers invest their efforts into producing the best versions of the radio. The quality of the radio is reliable.
The digital radio and live radio streaming.
Live radio streaming is more internet-based than digital radio itself. It is an advancement from digital radio to reach a wider range of listeners and also for easier access since people generally spend more time on the internet. It allows both broadcasters and listeners to use radio with more ease.
Live radio streaming offers listeners an additional way of connecting to radio programs. They can stream radio over their internet-connected computer, smart-phone, tablet, or any other device.
Live radio is a radio broadcast without any form of delay. This means users get to listen to programs as they are being recorded and not way after they have been recorded. It is usually used for programs such as sports, traffic updates, and for transmitting local news.
It allows users to be part of some of the radio programs through engaging calls and comments.
How does it work
Live radio streaming makes use of the internet. This means users have no way of accessing live radio streaming without an internet connection. It connects broadcasters via a broadband connection and not necessarily frequencies and digital signals. This means it can reach an even wider range of listeners as it has no geographical restrictions.
Its internet-based nature allows anyone and everyone to start a radio station.
Consumers can access this type of radio through social media or any other sites available on the internet.
What are the perks for listeners?
Enhanced Sound quality
Internet radio sounds a lot better the AM and FM stations. The audio is a lot clear and is free from static. The listening experience is better and more improved.
Offers a wider range of choice
Most terrestrial radio stations have specific cultures and types of programs they air and over time these things change. Choices of the kind of music users want to listen to are limited to what the station offers. With internet radio, you can find stations for all kinds of genres as there many stations and each station is thriving to be diverse.
Internet radio is easier to access as you can use the internet anywhere and everywhere. You can also access it directly on your mobile phone or any other device that gives you access to the internet. You do not require a radio set to tune into the radio program if your choice.
What are the perks for broadcasters?
Live streaming on social media allows the broadcaster to directly interact and engage with the listeners. It also increases the level of engagement as the audience can be made part of the program through comments. The broadcaster-listener relationship becomes more personal and the station become more impactful and more popular.
Starting an online radio station for live streaming amongst other things is not very expensive. All the broadcaster needs is a computer and a microphone. The running costs are also quite low and not too much personnel are required.
The internet allows the broadcaster to reach people beyond their borders. They are not limited to any geographical area and therefore can become international radio stations. Also, most people spend more time on the internet than on any other information or entertainment platform. This gives broadcasters a chance to go out to their audience rather than trying to convince the audience to come to them.
Radio has seen all forms of transition. This has helped it to remain relevant and just as impactful. Live radio streaming has been instrumental in preserving the fundamentals of the radio culture in today’s society even with the vast technological advancements and cultural transitions.