An Exponential Organization happened.
See, we missed some things in that timeline…. Netflix
1997 — Silicon Valley veteran Reed Hastings founds Netflix, partly out of frustration after being fined $40 by Blockbuster for being late in returning “Apollo 13.”
2002 — Netflix goes public.
Blockbuster fell victim of a pattern we’ve seen repeated again and again as access to information, innovation and global markets (investment) becomes much simpler for start-ups. It was outclassed and outgunned by an Exponential Organization.
What Is An Exponential Organization?
Regardless of whether or not you call it an Exponential Organization, (Salim Ismail), a Category Creator (Play Bigger) or a Disruptive Organization (Everyone Else) the concept and end result is the same.
- You have an innovator who looks at a traditional industry in a different way.
- That innovator (in our specific case, Netflix) discovers a problem, or creates a need and educates the world on a problem that they didn’t know existed, and offers an exclusive fix to that problem.
- The innovator captures market share through a variety of strategic moves, labeling itself as the one entity who can fix, or solve the problem it created.
- Legacy industries (Blockbuster) are seen as old, slow and archaic — and although they try and adapt — they can never move fast enough.
- The Exponential Organization destroys the Legacy Organization leaving it in shambles (or erased completely).
Why Should We Care?
Exponential Organizations have the ability to disrupt every existing industry as we know it. The fallacy of a company who thinks its indisputable will be their complete and total annihilation.
- AirBNB > Hotels
- Uber > Taxis
- Netflix > Blockbuster
- Bitcoin > Banks
- Machine Learning
- Big Data
These are the big names, technologies and players but the list goes on and on, and most likely ends with companies we never have even heard of — being the Hollywood brands and innovative leaders of tomorrow.
As I write this first piece for Funnel Overload, I premise with exponential organizations because discussing and working at the precipice of emerging technologies is what I love to do. Funnel Overflow will be my personal blog dedicated to discussing business, personal and professional development, emerging technologies and topical events. It will, however always come back to my true passion for building business and 10x-ing organizations. The reality is, is that in 2018 — if you want to succeed or help others succeed — you have to be aware of the type of arena you’re playing in. We’re all playing in a world where legacy and analog dies, bleeding edge thrives and Digital Transformations are no longer a nicety but a necessity.
I hope you enjoy my musings and you can take away something from what I write and either help transform your existing organization into an exponential one, or take your big idea and create something totally new!
For more — make sure to check out Funnel Overload.