The average enterprise makes use of at least 464 applications that stream data to your company. Merging data entries from your company’s database, especially when it is coming in from multiple sources, is enough to ruin an IT team’s day. Merge purge is a process that combines two or more lists/files by scanning databases and merging similar records. It also gets rid of unwanted data entries. If your company decides to migrate to a new CRM, you are setting yourself up for a setback.