What is the primary goal of any business? Without any doubt – money, and there is nothing wrong with that. Profits allow companies to invest in R&D and bring new products and services to the market, thus making our life easier and more comfortable. For example, we could compare a vehicle industry evolution over the past 50 years. Back in the day, a serious car accident would normally end up with someone´s death. Today, thanks to engineering genius and safety control people survive even 100 mph+ head-on collisions.