Does your digital content fail to drive action and get results? Ever wonder why your content isn’t showing up in search results?
Would you believe 2.7% of all Youtube videos never even get 1 view?
Here’s why your blog and video content isn’t showing up. It’s because the digital landscape is unfair. Publishing content on these platforms feels like bringing something into the world just to watch it die quietly in the night.
We put in a staggering number of hours making our content. Yet most people don’t put any time or thought into distribution when they hit “publish”. Many creators have an “If we build it they will come” attitude that clearly isn’t working.
So many talented creators never get the traction and communities that their content serves and deserves, because they don’t realize how rigged the system is. Social media platforms that make the digital elements of community easier have stacked it in their interests instead of ours.
Advertisers exploit your insecurities and fears to make you buy things you don’t need, with the personal data you never intended to give away for free.
I know what you’re thinking:
“I never gave Facebook or Google access to my credit cards or any of this stuff. How can this be?”
The 100+ page Terms & Conditions agreements we willingly clicked on were designed so we wouldn’t read them. They did this to cover their asses, not to protect us.
Why aren’t we hostile to those who actively exploit our privacy and weaponize our data against our own self-interests?
Facebook isn’t your friend. Google isn’t your friend. Amazon isn’t your friend. They’re pimping your personal information and making their apps increasingly addictive so you spend more time on their platform, so they can sell more ads that target you.
If we knew this would happen, I don’t think we’d have been so willing to join. We can’t go back now. But we can go forward in an act of defiance against these systems and powers that be.
Breaking these platforms’ terms and conditions isn’t a question of being unethical. It’s taking a defiant stand against a system that has failed to protect us.
The system is rigged against us and controlled by people who aren’t playing fair. That’s why you need an unfair advantage today.